iWorld
Prime Video India content head Vijay Subramaniam steps down
Mumbai: Amazon Prime Video India’s director and head of content Vijay Subramaniam has stepped down, the company confirmed in a statement. Country manager Gaurav Gandhi will take over his responsibilities going forward.
Subramaniam has been associated with the company since 2017.
“Vijay has played a key role in Prime Video’s growth in India in this period. We are grateful to him for his valuable contributions over the last four years,” said Prime Video India in a statement. “In his content leadership role, Vijay helped forge several key creator partnerships as well as laid great focus on expanding our content selection across languages. We wish Vijay the very best for his upcoming endeavours.”
“Director and country manager Gaurav Gandhi will continue to lead Prime Video in India and work across all teams to accelerate Prime Video’s mission to be the most-loved entertainment brand in the country,” it further said.
Subramaniam was previously with The Walt Disney Company, India before he quit as vice president – content and communication. He joined Disney in February 2007 and was responsible for the growth of its youth channel – Bindass. During his career, he has had stints at MTV Networks India, Entertainment Network India, Star TV Network, and Magna Publishing.
He has almost three decades of experience in the media industry across TV, radio, publishing and digital media. His expertise includes content development and creation, programming and branded content, marketing strategy and implementation, revenue optimisation and sustainable growth and team building.
iWorld
Guru Randhawa clocks 19.8 billion YouTube views, tops global charts
Punjabi star outpaces global acts as streaming surge fuels new phase
MUMBAI: Guru Randhawa is striking a powerful chord on the global music stage, clocking 19.8 billion views on YouTube and emerging as one of the most-watched Punjabi artists worldwide.
The milestone puts him ahead of several global heavyweights, including Dua Lipa and Drake, underlining the growing international pull of Punjabi music. Alongside the viewership numbers, Randhawa has amassed 108.9 million hours of watch time, reflecting sustained engagement from audiences across markets.
His strong run comes on the back of a standout 2025, where he crossed 500 million audio streams, driven largely by his album Without Prejudice. The project marked a turning point, blending his signature style with a more global, polished sound.
That momentum carried forward with releases like Azul and Shkini, before rolling into 2026 with Dopamine, signalling a consistent and fast-paced release strategy.
On Spotify, Randhawa has also secured multiple top 10 entries on the India top 200 chart, reinforcing his cross-platform appeal. His independent streak appears to be paying off, with each release building on the last in both scale and reach.
As the lines between regional and global music continue to blur, Randhawa’s rise offers a glimpse into the future of Indian pop on the world stage. With numbers climbing and momentum firmly on his side, the next chapter could well be his biggest yet.
