iWorld
Prime Video and MGM International launch MGM+ on Prime Video Channels
Mumbai: Prime Video, an entertainment destination, has launched MGM+ on Prime Video Channels. MGM+ offers an extensive and enthralling selection of entertainment including critically acclaimed and popular series, blockbuster movies and timeless classics primarily from the iconic Hollywood studio, MGM. Prime members can purchase an annual add-on subscription to MGM+ at a special price of Rs 599 per year.
With an add-on subscription to MGM+ on Prime Video Channels, Prime members can enjoy a vast slate of multi-genre content offerings including classic and cult-favourite movies like Legally Blonde, Hercules, The Prodigy, The Silence of the Lambs, The Girl with the Dragon Tattoo, Robocop, The Vow, Child’s Play, Death Wish, and more, along with much-loved series like Stargate SG-1, Stargate Atlantis, Teen Wolf, Get Shorty, among others.
“We’re thrilled to launch MGM+ as a channel for our customers in India, offering an extensive library of blockbuster, much-loved, and premium content at a single destination – Prime Video. Since launch, our objective with Prime Video Channels has been to provide our customers with increased choice, improved accessibility and greater convenience of watching their favourite content all within a single app,” stated Vivek Srivastava, head of Prime Video Channels, Prime Video, India. “In a short time, Prime Video Channels has offered increased reach to both local and global streamers to expand their footprint in India, allowing them to connect with a vast and diverse audience across the country. We are certain that with its vast library of iconic movies and series, MGM+ will entertain and delight Indian customers.”
“We’re excited to partner with Prime Video India to deliver exceptional entertainment to Indian audiences through MGM+,” remarked Michael Katzer, head of MGM+ International. “The streaming service brings a huge range of premium quality, successful movies, much-loved series as well as ageless classics, spanning multiple genres including sci-fi, suspense, action-thriller, romance, and much more. The expansion of MGM+ in India further cements Amazon’s commitment to invest in and grow the MGM+ channel internationally, while enhancing the content offering available to subscribers.”
Prime members in India can subscribe to MGM+ through Prime Video Channels for Rs 599 per year.
Prime Video Channels benefits for Prime members include:
No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
Enjoy your favourite features, no matter which service: Customers can enjoy IMDb’s X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.
More Choice: With Prime Video Channels, Prime members can access thousands of additional titles across 20+ OTT channels, including MGM+.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
