News Broadcasting
Prime Focus announce IPO plans; price band Rs 450-500
MUMBAI: Leading Indian post-production company for television and films Prime Focus is gearing up for its first Rs 1.15 billion equity issue in the primary market. The company promoted by Namit Malhotra has filed its draft red herring prospectus with the Securities and Exchange Board of India (Sebi).
Prime Focus has fixed a price band of Rs 450 to Rs 500 per equity share of face value Rs 10 for the issue.
According to the draft prospectus, the net proceeds raised from the issue would be deployed towards the following:
Domestic Expansion
Los Angeles Studio
London Studio
Hyderabad Studio
Long term working capital
Dubai Studio Setup
Prime Focus was recently in the news after it acquired a 55 per cent stake in European media service company VTR Group for $ 8.47 million.
It was in January-end that the Anil Ambani controlled Adlabs Films acquired a six per cent stake in the company.
Prime Focus is a Mumbai based company that provides post production services such as editing, sound and special effects, graphics to the ad and film industry. The company is better known for the post-production of music video Jalwa and of the Coke ad film showing an Aamir Khan double.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
