GECs
PrecisionMatch ropes in Chandrabhanu Pattajoshi from Yahoo as biz head
NEW DELHI: PrecisionMatch, a provider of high quality audience data for display advertising in India, SEA and MEA, recently announced the appointment of Chandrabhanu Pattajoshi as the business head. He was formerly national head: sales strategy at Yahoo! India,.
In his current role at PrecisionMatch, Chandrabhanu Pattajoshi will lead sales, business development, alliances, partnerships and the overall business. He will build PrecisionMatch ground up in India and work on international expansion plans.
On this appointment, SVG Media founder and CEO Manish Vij said, “We are delighted to have Chandrabhanu Pattajoshi onboard and confident that under his guidance PrecisionMatch will make deeper inroads into the market with the right customer education as data targeted advertising is a relatively futuristic way of display advertising by ad networks.”
With this appointment, Nitin Chowdhary moves into a corporate role at SVG Media to further strengthen the display product and technology backbone of SVG Media businesses.
Chandrabhanu Pattajoshi, a veteran in media sales, has over 16 years of experience in leading business development and media sales for brands across business verticals and media genres. Most recently, he headed national sales Strategy for Yahoo! India. Chandrabhanu Pattajoshi has also been associated with RadioOne, as head West and was the frontrunner in launching the Bangalore chapter of the radio channel. Prior to RadioOne, Chandrabhanu was the regional sales head at Star TV at Bangalore.
PrecisionMatch business head Chandrabhanu Pattajoshi commented on his appointment, “I am thrilled about my association with PrecisionMatch and SVG Media. The future of display advertising on the internet lies in data targeted RTB. Data targeted display is an adopted practice in the West and has helped automobile brands, CPGs, retail players boost sales, drive footfalls, increase website traffic etc. I am confident that data targeted display will change the dynamics of online advertising, and brands in India will soon witness an interesting inflection point. I am excited about the challenge that comes along with this opportunity and certain that we will soon set a new trend in the market.”
PrecisionMatch recently added new segments such as entertainment: movies, games, social influencers and food&drinks for which it can offer audience data. PrecisionMatch currently works with industry leaders such as – Samsung, General Motors, Tata Motors, Snapdeal.com, Expedia.com etc.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
