News Broadcasting
Prasar Bharati, WSN reach agreement on terms for ICC cricket telecast
MUMBAI/NEW DELHI: Prasar Bharati has agreed to accept a third-party guarantee for minimum revenue from Nimbus Communications Ltd for the ICC cricket matches to be telecast on national broadcaster Doordarshan.
Doordarshan has bagged the terrestrial telecast rights after negotiations with World Sport Nimbus, a joint venture between World Sport Group and Harish Thawani’s Nimbus Communications.
Though some doubts were raised initially, the decision was taken because of the legal validity of a third party giving the bank guarantee and the top honchos of Prasar Bharati decided to accept the offer. After all a bank guarantee is a bank guarantee.
The guaranteed payout varies depending on whether the cricket match is classified as A, B or C. But the average MG works out to between Rs 9 and 10 million. The per match MG varies between a low of Rs 7.5 million to a high of 15 million.
As per the agreement that was signed, Nimbus Communications and not WSN will issue a bank guarantee to DD for their share of the revenues. The escrow account will be used and reciprocal jurisdiction will apply.
However, Prasar Bharati has referred a clause of the contract between it and WSN to the I&B ministry for an opinion.
The contract with WSN stipulates that in case of any arbitration, it will take place in London under the rules of ICC. Prasar Bharati has been insisting that any arbitration, if necessary, should be done under the Indian laws and as per the Arbitration Act of the country.
“We have sought the ministry’s advise on the issue and whether Prasar Bharati should insist on its stand on arbitration in India as per Indian laws, or agree to the offer of having the arbitration settled in London under ICC rules and regulations,” a senior Prasar Bharati official said. The advise from I&B ministry is still awaited.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
