News Broadcasting
Prasar Bharati to beef up DD, AIR news operations with fresh recruitments
MUMBAI: Prasar Bharati is strengthening its manpower for news coverage in All India Radio (AIR) and Doordarshan. Responding to a written query on the subject, minister of information and broadcasting and Parliamentary affairs P R Dasmunsi said in the Lok Sabha that the Prasar Bharati board had approved the proposal to position Part Time Correspondents (PTC) in all those districts of the country where regular AIR correspondents are not posted.
According to Dasmunsi, there are about 90 full time correspondents/editors and 419 PTCs posted/positioned across the country and the process of selection of PTCs in respect of remaining 150 districts headquarters is underway.
“With this, Prasar Bharati will have correspondents in all the district headquarters of the country. Doordarshan News has a network of Stringers who, along with the PTCs of AIR, provides news inputs from various districts in the country. Besides, Doordarshan regular TV correspondents/news reporters are also deployed to gather important news from time to time for inclusion in the news bulletins telecast by Doordarshan,” Dasmunsi said.
Dasmunsi informed that, AIR and Doordarshan tried to cover all important news events across the country with its limited manpower and support. “Some events in far off places which are not covered due to infrastructure and manpower shortages are covered by subscribing to news agencies,” he said.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
