News Broadcasting
Prasar Bharati sees monsoon session govt nod for CATV Act amendment on sports rights
The increasing frequency with which India’s pubcaster DD is being left out of business of sports telecasts has got the goat of Doordarshan director general SY Quraishi. Speaking to indiantelevision.com he said that the Prasar Bharati – overseeing the work of DD and All India Radio – was persevering with its proposal to the Indian government to bring in a law mandating that the telecast rights of any important event – and specially those where India has an interest – be awarded to DD.
The Prasar Bharati had moved the government on this front last month. And its hopes are high that things will get kickstarted during the next Parliamentary session. “If all goes well, we may see something happening on this front during the monsoon session of Parliament,” Quraishi said.
If the Indian government decides to bring in a law which makes it mandatory for the telecast rights of important global events to be necessarily given to DD also apart from any other broadcaster beaming into India, then certain amendments have to be made in the Cable TV (Networks) Regulation Act. And if it manages to push the amendment through, it will be a fait accompli for the pubcaster.
A private broadcaster quipped in lighter vein, “Only a DD can show DDgiri.” Touche!!!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
