iWorld
Prasar Bharati launches OTT Waves at IFFI Goa
MUMBAI: It’s hoping to make waves amongst streaming consumers and viewers of its linear TV network. State-owned pubcaster Prasar Bharati today announced the launch of its own OTT platform branded Waves, offering a broad spectrum of entertainment and news content at the opening ceremony of the International Film Festival of India in Goa.
Available for android and iOs devices, it offers around 70 live channels including B4U Bhojpuri, B4U Music, B4U Kadak, B4U Movies, GNT, Indian Today, ABP News, Divya, Republic, Republic Bharat, News Nation, Pitaara, News 24, PTC Punjabi Gold, PTC Punjabi, Times Now Navbharat, News 18 India, 9XM, NDTV India, TV9 Bharatvarsh, E24, News 24, Dabang, 9X Jalwa, 9X Jakhaas, 9X Tashan, Aaj Tak, Sanskar, Satsang, Raj TV, USPL, ABZY Movies, ABZY Dhaakad, Mayaboli, Masti, and NewsX. This apart, close to 34 of its own channels are available for viewing.
Waves also has a slew of original programmes from DD National including Fauji 2, an agricultural reality show Khet Khet May, Swarajya, Cybercrime, Rang mein Rang Ganga, among other shows. A new version of Ramayan from the house of Sagar is slated to launch soon. Old DD shows of the eighties and nineties, and others from PTC Punjabi complete the package on offer.
A catalogue of Hindi movies including Traffic Signal, Aarakshan, Khakee, Vodka Diaries, Phir Hera Pheri are available for viewing. The international film slate appears to be worth watching: The Goes Wrong Show, The Monkey King, Mr Johnson, and The Hunger Games. But both the Hindi and international films are powered by LionsgatePlay and are priced at Rs 399 per quarter. If viewers are not open to paying, they can consume a range of regional films which are dubbed in Hindi and can be watched for free.
Waves also has tabs offering live events, movies, shows, live TV, religious programming, archival documentaries, live radio, games, nostalgia, a shopping area linked to the open network for digital commerce, ebooks, a podcast and a creators’ corner.
The Waves app is available in three subscription offers. The first, a platinum annual subscription allows access to four devices simultaneously and is priced at 999 per annum while a diamond subscription has a sticker price of Rs 350 per annum for two devices. The gold pack which supposedly allows access to all content on Waves does not have a price tag attached in the subscription area.
In August, Prasar Bharati invited TV channels to join the platform, introducing a revenue-sharing model. Under this initiative, participating broadcasters receive 65 per cent of the ad revenue, while Prasar Bharati retains 35 per cent. Waves is offering t in SD, HD, and 4K, initially supporting 10 million concurrent users with scalability to 100 million.
iWorld
Youtube rolls out major creator and monetisation upgrades
New tools, bigger thumbnails and shopping perks aim to keep the platform ahead in the video race.
MUMBAI: Youtube has just turned up the volume on its creator tools because when the competition is fierce, even the biggest platform knows it needs to hit refresh. Neal Mohan, CEO of Youtube, has announced a wide-ranging set of platform updates designed to boost creator tools, open new monetisation avenues and enhance the overall user experience. The changes span content discovery, advertising solutions, safety features and global partnerships.
Among the most practical improvements, Youtube has increased the maximum thumbnail file size from 2MB to 50MB, allowing creators to upload higher-quality visuals for their videos. The platform has also expanded access to localised thumbnails, enabling creators to tailor video previews for different regions and audiences.
On the monetisation front, Youtube has widened access to its Shopping Affiliate programme, giving more creators the ability to earn through product recommendations. It has also introduced a unified advertiser and creator suite called Youtube Creator Partnerships, aimed at streamlining brand collaborations and campaign execution.
Creative tools are receiving a boost with expanded access to Effect Maker, a web-based platform that allows creators to build interactive effects. The tool now integrates with Veo 3, further advancing content creation capabilities.
Youtube is also investing in social impact with a $20 million global teen wellbeing programme in collaboration with Google.org, focused on supporting youth mental health and digital wellbeing.
For content discovery, the platform has introduced a new grid layout for Shorts in mobile search results, making it easier for users to browse short-form videos. New gifting features such as Gifts and Jewels have been rolled out for vertical live streams in South Korea, opening additional avenues for fan engagement and creator earnings. The company has also added NanoBanana to its Youtube Create app, continuing to expand its suite of mobile content creation tools.
On the safety side, Youtube has expanded likeness detection technology to include government officials, journalists and political candidates, aiming to prevent misuse of identity on the platform.
Finally, Youtube has partnered with FIFA for the FIFA World Cup, signalling a continued push into sports content and global event collaborations.
From bigger thumbnails to smarter shopping tools and safety upgrades, Youtube is clearly playing to stay on top proving that even the biggest video platform knows when it’s time to hit the refresh button.
