I&B Ministry
Prasar Bharati lacks content & marketing; open to tie-ups: MIB Minister
NEW DELHI: Conceding that Prasar Bharati is lagging in both content and marketing, Minister of State for Information & Broadcasting (MIB) Rajyavardhan Rathore on Wednesday said there was a need to bring in outside experts for improving these aspects.
At the same time, not willing to throw out the baby with the bath-water, the Minister clarified that for India’s pubcaster it wasn’t an easy task as it had to telecast in 23 languages. He said that Prasar Bharati was open to partnering with other broadcasters.
Speaking at the CII Big Picture Summit 2016 here, Rathore admitted that with technological changes and innovations, a content platform is undergoing constant change with respect to creation, access and distribution. As a consequence, revenue and business models were being fragmented along with changes in market distribution and talent pool identification, he added.
Pointing out that a series of measures have been undertaken to facilitate the growth and innovation within the media and entertainment (M&E) sector, the Minister said those initiatives included streamlining of processes and procedures for broadcasting sector in the context of licensing TV channels and measures to promote the branding of India’s soft power at international films festivals.
Referring to the animation sector, the Minister said the government would be fast tracking the setting up of the National Centre for Excellence in partnership with the industry in an effort to optimise the returns in the sector.
Later answering questions from participants, he regretted that news on online channels was going overseas unregulated and MIB would be taking up the issue with the Ministry of Information Technology. However, he said streaming of a film could not be done without a certification by the Central Board of Film Certification.
On a question about spectrum and its scarcity, Rathore said as the whole process involved different ministries the logistics got delayed, but also pointed out that the IT Ministry had recently obtained a large chunk of spectrum from the Ministry of Defence for use in the telecoms and broadcast sectors.
Asked about the cumbersome and time consuming process to get security clearances for television channels and multi-system operators, Rathore explained that delays were caused as several government organisations, apart from MIB, were involved in giving clearances. Still, a total of 881 TV channels had been licensed, including 349 news channels, he added, hinting that such procedural delays hadn’t slowed down the hunger for licences.
I&B Ministry
IT Rules tweaks are clarificatory, not expansion of powers: MeitY
Govt signals flexibility as platforms push for clarity on user content rules
NEW DELHI: The Centre has sought to dial down concerns over its proposed amendments to the IT Rules, with Ministry of Electronics and Information Technology secretary S Krishnan asserting that the changes are intended as clarifications rather than an expansion of regulatory powers.
Pushing back against criticism from platforms and civil society, S Krishnan said the amendments “do not in any way actually give us wider powers” and are meant to remove ambiguity in how existing provisions are applied. He added that the trigger came largely from within the ecosystem, with intermediaries themselves seeking clearer guidance on compliance, takedowns and record preservation.
At the heart of the debate is the growing friction between platforms and policymakers over responsibility for user-generated content. Intermediaries have argued that they should not be treated on par with publishers, particularly when content is created and uploaded by users. Krishnan acknowledged this concern, noting that “a sharper distinction” between user content and publisher content is needed and is currently under examination.
The issue becomes more complex in enforcement scenarios. While registered publishers can be directly asked to modify or remove content, intermediaries often lack control over the original creator. “In such cases, the intermediary cannot direct those changes,” Krishnan explained, underlining the need for procedural nuance.
Another key proposal under discussion is to bring user-generated news and current affairs content within a more unified regulatory ambit, potentially under the Ministry of Information and Broadcasting. The move follows suggestions that a single authority should handle such content, regardless of whether it originates from a publisher or an individual user.
Even as the government frames the amendments as a tidy-up exercise, fault lines remain. Industry players have flagged concerns over compliance burdens, especially for smaller businesses, and questioned whether advisories could effectively become binding without explicit legislative backing. Krishnan said the government is mindful of these risks and is exploring ways to ease obligations, including possible relaxations under certain provisions.
The ministry is also considering consolidating multiple advisories and guidelines into a more structured framework, a step widely seen as addressing long-standing confusion over what platforms are expected to follow.
On takedowns, the government has reiterated that due process will remain unchanged. Krishnan stressed that actions will continue to be governed by established procedures, with reasons recorded and review mechanisms in place. He also pointed to the surge in deepfakes and synthetic media as a factor behind rising content disputes, calling it a “scale challenge” for regulators.
Interestingly, Krishnan also framed social media platforms as commercial entities rather than pure vehicles of free expression, hinting at a broader shift in regulatory thinking as platform economics come into sharper focus.
With stakeholders seeking more time and, in some cases, a rollback of the proposals, the government has kept the consultation process open-ended. Krishnan said further revisions remain on the table, signalling a willingness to adapt the draft based on feedback.
For now, the message from MeitY is clear: the rules may not be tightening in intent, but the effort to define them more clearly is well underway.
