iWorld
Prasar Bharati irked by false accounts and sites
NEW DELHI: With people becoming active on social media, all kinds of websites or blog sites are being created – often by people who have nothing to do with the person or organisation in whose name it is created.
While film stars have had to deal with this menace for quite some time, Prasar Bharati has now taken umbrage at the large number of websites or blogsites being run in the name of All India Radio or Doordarshan.
So even as it admits that social media has proved to be of immense importance in staying connected with national and international audiences, the public service broadcaster has issued a list of the sites or social networking handles that it controls.
This has been done, Prasar Bharati officials told indiantelevision.com, because of the manner in which the open platform is being misused by some miscreants as they create fake accounts and issue information in the name of the pubcaster.
However, the pubcaster said this is the first list and it would be issuing further details concerning local stations soon.
Twitter Handle for PrasarBharati
https://twitter.com/prasarbharati(@prasarbharati)
Twitter Handles for Doordarshan and its various channels
1. DD National (Handle: @DDNational)
https://twitter.com/DDNational
2. DD News (Handle: @DDNewsLive)
https://twitter.com/DDNewsLive
3. DD News Hindi (Handle: @DDNewsHindi)
https://twitter.com/DDNewsHindi
4. DD Bharati (Handle: DD_Bharati)
https://twitter.com/DD_Bharati
5. DD Sports (Handle: @ddsportsindia)
https://twitter.com/ddsportsindia
6. DD Newsnight ( Handle: @DDNewsNight)
https://twitter.com/DDNewsNight
7. DD Urdu ( Handle: @DDUrduChannel)
https://twitter.com/DDUrduChannel
Facebook Accounts of Doordarshan
1. DD Bharati https://www.facebook.com/DDBharati
2. DD National https://www.facebook.com/DoordarshanNational
3. Doordarshan Urdu https://www.facebook.com/DoordarshanUrdu/info
Social media links for Akashvani and AIR News are as follows:
1. https://www.facebook.com/AkashvaniAIR for Facebook
2. https://www.youtube.com/AkashvaniAIR for YouTube
3. https://twitter.com/AkashvaniAIR (@AkashvaniAIR for Twitter
4. http://akashvanisamvaad.blogspot.in for Blog
5. https://www.facebook.com/airnewsalerts for Facebook
6. https://twitter.com/airnewsalerts (@airnewsalerts ) for Twitter
The sources said with the help of its social media accounts, the pubcaster has been able to garner both positive and negative feedback. “We are grateful to our followers for leaving comments and posts on our official Facebook pages and Twitter handles. Wherein, positive responses have provided us encouragement, drive and energy for better performances, the negative ones have immensely helped us in identifying our shortcomings and mistakes, thus enabling timely corrective action. We welcome more such responses and assure all of our best services always and wishing for continued patronage from one and all.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
