News Broadcasting
Prasar Bharati financial rejig delayed
NEW DELHI: The Indian government has said that the terms of a committee looking into the financial restructuring of pubcaster Prasar Bharati has been extended till year-end, which is likely to delay implementation of panels suggestions.
As the collation and compilation of the requisite data from various field units is likely to take more time, the term of the committee has been extended by three months up to 31 December, 2005 for submission of its report, information and broadcasting minister Priya Ranjan Dasmunsi told Rajya Sabha (Upper House) today.
A committee, headed by I&B secretary SK Arora, was appointed by the government on 30 March, 2005 for suggesting a viable capital and financial structure for the cash-strapped Prasar Bharati to facilitate the strengthening of its functioning.
The terms are from references of the panel which was to propose a viable capital and financial structure for Prasar Bharati, while taking into account the broadcasters role as a pubcaster and the need to maximise revenue-earning potential through commercial operations.
Meanwhile, the government also said that All India Radio proposes to increase FM radio coverage to about 50 per cent of the population during the Tenth Five-Year Plan.
The present FM coverage is about 33 per cent by population, Dasmunsi informed fellow parliamentarians, adding the whole, however, is covered through short wave signals.
Twelve satellite radio channels of AIR are available on Doordarshans DTH platform throughout the country except Andaman & Nicobar islands.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
