News Broadcasting
Prasar Bharati CEO is new IBF chairman
The Indian Broadcasting Foundation has a new chairman in KS Sarma, the new Prasar Bharati CEO.
Sarma’s appointment was decided at an IBF board meeting held in New Delhi yesterday. The meeting was reportedly attended by Zee TV CEO Sandeep Goyal, Star India head Peter Mukerjea, Discovery Networks India head Deepak Shourie, Turner Broadcasting’s Anshuman Mishra, UTV’s Ronnie Screwvala, Sahara TV’s Mahesh Prasad, Sabe TV vice chairman Markand Adhikari and Eenadu’s I Venkat.
Sarma replaces Anil Baijal, former Prasar Bharati acting CEO and additional secretary in the Information and Broadcasting ministry. Reports say the IBF board meeting also discussed other issues like the new unified television rating system being put into place with the impending merger of TAM and INTAM. Conditional Access System and the role of the IBF role in WTO negotiations were also discussed, say reports.
The long pending issue of payment defaults by ad agencies to broadcasters was also taken up at the meeting, reports say, with the IBF even considering a ban on defaulting agencies. The IBF is likely to meet with representatives of the AAAI in Mumbai to discuss the issue.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
