News Broadcasting
Pradesh18.com foresees growth in female audience share
MUMBAI: Network18’s local news portal Pradesh18.com has seen a rapid growth in its user base. The digital destination claims to have more than 10 million unique users in last month and focuses on state-wise news in various regional languages such as Hindi, Bengali, Gujarati, Urdu. More languages are to be added such as Kannada, Tamil and Malayalam.
The primary growth of Pradesh18.com has come from its Hindi language portal.
As a changing trend, a lot of content is being consumed through mobile devices and that has added to the growth of the portal facilitating any content, anywhere. Complementary to major growth coming from mobile medium, 74 per cent of its audience are young readers below the age of 34 while 26 per cent are above the age of 40. Though the audience is fairly dominated by males but female share is growing and is at 17 per cent as per October numbers.
Network18 Digital CEO Manish Maheshwari attributes the success of Pradesh18.com to the product’s unique & single minded proposition to cater to the news & happenings of reader’s locality, district, city and state. He said, “Pradesh18.com is a platform to provide news at district level to its readers & in the language in which one prefers. We aspire to cover India inch by inch. Digital growth will come from vernacular languages and through mobile medium and Pradesh18.com is uniquely poised to benefit from both these factors.”
Pradesh18.com also contains high quality video news content and live TV content of popular ETV channels in respective states of Uttar Pradesh, Uttarakhand, Bihar, Jharkhand, Madhya Pradesh, Chattisgarh, Rajasthan and Haryana.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
