News Broadcasting
PR Pundit appointed communications partner to CNN-IBN, in addition to Channel7
New Delhi, May 30, 2006: CNN-IBN, the English news channel from Television Eighteen (TV 18) network, in a move to strengthen its external communications strategy has appointed PR Pundit to manage its Public Relations across India.
Sharing his views on this appointment, Dilip Venkatraman, Director Marketing, said, “Tailoring communications to meet the local needs of every individual market is crucial in overcoming business challenges. PR Pundit is already working on our other brand Channel7 and we are confident that their appointment will add further impetus in raising the external communications profile of CNN-IBN.”
“We are delighted to work with CNN IBN which displays an unmatched passion for news. The robust objectives of communicating news and views are indeed exciting. We look forward to being an integral part of this challenge,” added Archana Jain, Director, PR Pundit
PR Pundit is a full service dedicated public relations company offering an exhaustive range of services to meet strategic communication needs in a challenging operating environment. PR Pundit advises AT Kearney, Bvlgari, Moet-Hennessy, Oriflame India, Pizza Hut, Radio Mirchi, Royal Sundaram, Swarovski CCB, etc. are some of the other client handled by them. For further information on PR Pundit visit www.prpundit.com
For further information please contact:
Supriti Sinha, PR Pundit, New Delhi
Tel: 2656 0415, 2651 3075, 9810960590
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
