Hindi
Poster Boys: Old-fashioned entertainer
Poster Boys is a remake of the 2014 Marathi film, Poshter Boyz. A comedy, the film also carries a social message for men to go for vasectomy as there was no shame in doing so while also not forcing only women to take that responsibility.
The characters played by Sunny Deol, Bobby Deol and Shreyas Talpade are three individuals from different walks of life.
Sunny is an ex-army man and a ‘chaudhary,’ the head of the house and much respected in the locality. Bobby, a schoolteacher, is a henpecked husband and a father of two daughters. Bobby’s wife is known to throw tantrums at the end of which walks off to her ‘maika.’ So much so that the driver and conductor on the bus to her village are also familiar with the couple.
The role played by Shreyas is a footloose young man, using strong-arm tactics working as a loan recovery agent along with his two childhood friends. Shreyas is in love with a girl and plans to marry her.
Sunny is preparing for his sister’s engagement ceremony but when it is time for the groom and his family, he is told that the match is off and the groom’s family did want to have anything more with Sunny’s family. However, no explanation is forthcoming.
Similarly, Shreyas’s match is vetoed by the girl’s father but he won’t explain why.
Bobby faces his usual problem, his wife walks out on him for devising a way to destroy their hope for a son. Bobby is at sea about what she means.
The three are out when, one by one, they face the cause of their problem and ostracisation by people. They see posted behind a state transport bus a poster with three of them modelling for vasectomy/nasbandi and advocating its virtues. The place the trio comes from, it is like sacrilege, something akin to losing one’s manhood! The trio becomes a butt of jokes and ridicule.
Of the three, Sunny is the mighty one but opts for peace and logic most of the time; Shreyas is aggressive and ready to fight while Bobby is the shy, xxx kind. The three, on Sunny’s say-so, decide to go to the root of this problem as to how and why their pictures were used, and who is responsible.
They realize that, in the era of digital cameras, their zest for selfies and posing for pictures has been misused.
The film is a frame-to-frame remake of its Marathi version, and has a script that cares more for gags. Some characters could have been avoided or given limited footage.
Direction is fair as Shreyas makes his directorial debut but follows the original to the T. Dialogue and gags are the lifeline and have an impact at places.
The film has one song by Daler Mehndi from Sunny Deol’s 1999 film, Arjun, that works. The production value is shoddy.
As for performances, Sunny is restrained and effective. Bobby is awkward at times but that goes with his character. Shreyas has the author -backed role of an extrovert and caters to the gallery.
Poster Boys is an average entertainer. Having opened below par, it has the weekend to cash in on. The prospects thereafter hold limited hope.
Director: Shreyas Talpade.
Cast: Sunny Deol, Bobby Deol, Shreyas Talpde, Samiksha Bhatnagar,Murli Sharma, Dilip Prabhavalkar, Bharti Achrekar and Randheer Rai.
Hindi
Edstead unveils ambitious H1 2026 content slate
New originals feature Adarsh Gourav in Northeast docu-series, Aditi Kotak in Next Class, and Adil Hussain in Stories of India.
MUMBAI: Edstead just dropped a content menu so rich it could make even the pickiest viewer say “encore” because when storytelling meets substance, the binge becomes inevitable. The fast-rising Mumbai-based studio, founded by Shekhar Bhattacharjee, today revealed its H1 2026 slate, a bold expansion of premium non-fiction that blends cultural depth, innovation, and legacy into cinematic factual narratives. The lineup cements Edstead’s niche at the crossroads of authenticity and global appeal, delivering research-driven stories that stay rooted in the Indian experience while aiming for wider resonance.
Headlining the fresh originals:
- An untitled docu-series starring Bollywood actor Adarsh Gourav, who journeys through Northeast India to spotlight living cultural traditions, indigenous voices, music, oral histories, and everyday resilience. Presented by Air India Express, with Dentsu Sports and Entertainment as integration partner.
- Next Class, an eight-episode impact series fronted by entrepreneur and former Miss India Aditi Kotak, decoding career pathways, emerging fields, and real-world outcomes through leading institutions and forward-thinking disciplines.
- Stories of India with Adil Hussain, India’s first weekly OTT series dedicated to social impact, profiling organisations driving meaningful change and connecting purpose with tangible results.
- Toast to Tomorrow, exploring how leading alcohol brands craft immersive, culture-led experiences that celebrate regional identities and redefine legacy.
- No Cap Abroad – UAE Edition, following Indian students through their first week at UAE colleges—navigating homesickness, culture shock, and independence in a heartfelt coming-of-age tale.
Edstead is also returning with expanded seasons of breakout hits, The Future School (progressive Indian education), Molecules of Hope (healthcare innovation), and Great Indian Residential Schools.
Edstead founder Shekhar Bhattacharjee said, “At Edstead, we are focused on building narratives that carry depth, context, and long-term relevance. Every project begins with research and a clear purpose… Our ambition is to create globally competitive factual content from India that remains culturally grounded while shaping conversations, inspiring trust, and contributing to the growing culture economy.”
From education and healthcare to enterprise and cultural revival, the slate reflects Edstead’s full-stack approach developing original IPs and guiding them through a robust distribution network spanning digital, OTT, and broadcast. In a content world chasing quick trends, Edstead is quietly betting on stories built to last, ones that don’t just entertain, but linger long after the credits roll.
