News Broadcasting
Pop star Alisha Chinai to appear on etc
Alisha Chinai, better known as 'Baby Doll', returns after a three year hibernation to feature on music channel etc as Pop ki Aandhi.
The programme showcases a news making musician every fortnight. Alisha, a star on the indipop horizon with 10 million copies of her albums sold over the years, has recently released a self titled album.
Pop Ki Aandhi showcases the latest work from the musician. Alisha will appear on the programme on 12 December at 8 pm and on 15 December at the same time.
Music for Alisha, the album, has been composed by Sandeep Chowta, who has a background in rock and jazz. Nitin Raikwar has written the songs. Sandeep has also produced the album. The album has different kinds of songs which run the gamut from folk to sufi, bhangra to techno. A couple of romantic love songs have also been put in.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
