News Broadcasting
Polls apart: NDA leads as Bihar warms up to vote
MUMBAI: It’s polling season in Bihar, and the numbers are already making noise. As the state gears up for its high-stakes election, India News and Newsx have joined hands to take the electorate’s temperature, and the results are sparking plenty of chatter.
Their two-phase Bihar opinion poll, conducted in partnership with Ians–Matriz, offers an early snapshot of the political battlefield. The survey gives the NDA a clear lead with 49 per cent of the vote share, while the Mahagathbandhan trails at 36 per cent, and others stand at 15 per cent. Development has emerged as the top voter priority, leaving caste and religion in the rear-view mirror.
The poll dug deep across Bihar’s heartland, from Patna and Muzaffarpur to Gaya, Purnia, and Bhagalpur, capturing both urban buzz and rural voices. Beyond numbers, it decoded what’s driving Bihar’s electorate: leadership credibility, alliance chemistry, and Narendra Modi’s continuing influence.
“The Bihar Opinion Poll reflects the authentic voice of the people,” said India News managing editor Rakesh Singh, adding that the channel aimed to deliver an unbiased, data-backed pulse of the state. Newsx & Newsx World editor-in-chief Rishabh Gulati, noted that the project went “beyond speculation” to analyse why voters are thinking the way they are.
Aired on 6 October at 7 pm, the broadcast generated strong engagement and debate across social media, as analysts and party watchers dissected what the trends could mean for the final verdict.
Meticulously researched and sharply presented, the India News–Newsx Bihar opinion poll has set a new benchmark for pre-election coverage, turning raw sentiment into smart insight, and giving voters a mirror to their own political mood.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
