Kids
Policy worth Rs 100,000 to be won at Pogo Amazing Kids Choice Awards; Derek O’Brien lends credibility to awards
MUMBAI: Kids are soon going to be empowered and how! Pogo is back with its Amazing Kids Choice Awards. This time round the kiddies channel will give away a child benefit policy of Rs 100,000 to the winners.
In addition, the channel has also roped in ace quiz master Derek O’Brien (Bournvita Quiz Contest fame) to lend credibility to the awards in terms of the search and selection processes.
The Pogo Kids Choice Awards 2005, will have two main categories – Pogo Kids Awards and Pogo Voice Awards. More categories have been added and through the new selection process, there is scope for more kids to participate in the awards this time.
As opposed to last year’s five categories in the Pogo Kids Awards, this year four more categories have been added. The categories are as follows: Pogo Amazing Kid musician, artist, dancer, genius, sports star, business kid, leader, entertainer and Future Bollywood Star.
Kids between the age of 4 – 14 can participate in the awards. The last date for submitting entries is 16 August.
The channel is giving away the entry forms at 900 Bata outlets across 330 cities and in 238 Reliance Webworld outlets across 104 cities. Apart from this, forms will also be distributed in 3000 schools across the country to as many as 1.5 million kids.
Derek O’Brien & Associates Pvt. Ltd will manage the entire selection and search process for the awards. Principals of the schools will be asked to nominate the kids in their school for the Pogo Kids Awards. After the nominations come in, 10 kids in each category (except Future Bollywood Star) will be shortlisted and three finalists will be chosen in each category.
Derek O’Brien
Derek O’Brien & Associates Pvt. LTD CEO Derek O’Brien said, “We at Derek O’Brien & Associates have been working with schools for over 14 years now. We are amazed at how bright and talented children are today. Wherever we go we find them these Amazing Kids! The Pogo Amazing Kids Awards is a call to all children to express themselves and showcase their many talent.”
The nine categories of awards will have a different jury comprising three members from the respective category field that they belong to. For example: Pogo Amazing Kid Sports Star category may have a jury comprising Rahul Dravid, Sania Mirza and Kapil Dev and so on.
On the other hand, the Pogo Voice Awards will empower kids to “exercise their choice” by voting for their favourite icons amongst nominees in various award categories like Best Actor (male and female), Best Film, Best Newcomer, Best Singer, Best Song, Best Comedian, Best Sports Hero, Best Toon and Best Pogo show.
The call for entries will be promoted by the channel via on-air promos, SMS, billboards, bus backs and print ads. Kids can send in their votes online via www.pogo.tv. Apart from that voting booths will also be put up in Mumbai, Delhi, Bangalore and Kolkata.
Three lucky kids, who vote, will get the chance to attend the awards in Mumbai later this year. Additionally, 1000 other children will receive exclusive Pogo merchandise by participating in the voting process.
Vivek Krishnani
Cartoon Network and Pogo India director marketing Vivek Krishnani said, “Pogo Amazing Kids Awards celebrates children’s achievements, voices the choice of Indian kids and is the country’s only televised kids’ awards. Delighted by the overwhelming response and participation the awards received last year, Pogo Amazing Kids Awards 2005, aims to raise the benchmark for children’s awards in the country and provide a platform for the extraordinary accomplishments of the Indian kids. Right from the solicitation phase up to the grand finale that will be on air towards year end, every phase of the awards will reflect executional brilliance and promises to be yet another spectacularly dazzling television event, especially produced for our loyal viewers in the country.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
