iWorld
Pokemon Company banks on multilingual content to boost its Indian presence
Mumbai: The Pokemon Company has announced its India-focused hinterland content strategy to drive its subscriber base and viewership on YouTube. After the success of its Hindi YouTube channel, the company will also roll out its latest Pokemon animated series ‘Pokemon Journeys’ in three more regional languages – Telugu, Tamil and Bengali.
The Pokemon Company will release one new episode in each language every Friday at 7 PM. The Telugu, Tamil, and Bengali versions of ‘Pokemon Journeys’ can only be seen on the official YouTube channels.
With 8,00,000+ subscribers, The Pokemon Asia Official (Hindi) channel on YouTube has been streaming the ‘Pokemon Journeys’ series since 29 October 2021, gaining over 1,00,000 subscribers in three days.
The ‘Pokemon Journeys’ series follows the adventures of the well-known regular Ash Ketchum and a new protagonist Goh, a 10-year-old newbie Pokemon Trainer who dreams of catching every Pokemon (including the Mythical Mew). Together with their partner Pokemon Pikachu and Scorbunny, the two boys will embark on a journey into the great big world of Pokemon, where mysteries and adventures await them.
Commenting on the multilingual India strategy The Pokemon Company executive officer Susumu Fukunaga said, “I have seen that a great many people have watched the Hindi language version of our Pokemon anime that has been distributed on the Pokemon Asia Official (Hindi) channel since October of 2021. I am also thrilled that even more people in India will enjoy Pokemon animated content because we will begin the distribution of versions dubbed in Telugu, Tamil, and Bengali for the first time.”
“Pokemon Journeys takes place in all regions from Kanto to Galar. It also features the various Pokemon you can encounter when playing Pokemon UNITE, which launched in India in September 2021, and Pokemon GO, which celebrated its fifth anniversary in 2021, and continues to add new levels of excitement. With the release of this animated series, the world of Pokemon will grow further in India,” she added.
EMBED: Pokemon Asia Official (Hindi): https://www.youtube.com/c/PokémonAsiaOfficialHindi
Pokemon Asia Official (Telugu): https://www.youtube.com/channel/UC_jZH5w5iZDk3lWhrHigMZw
Pokemon Asia Official (Tamil): https://www.youtube.com/channel/UCHXCmuvYb1evPqKaaDs0GBQ
Pokemon Asia Official (Bengali): https://www.youtube.com/channel/UC6KQ63vWTffadkKgyy85_ng
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
