Kids
Pogo marks 15 years of Chhota Bheem with summer campaign
Mumbai: Streets are decked with garlands and kindled lamps, as a grand laddoo bash arrives from Dholakpur with POGO! India’s homegrown kids’ entertainment channel, POGO, is all set to celebrate the 15-year milestone of India’s most popular animated superhero Chhota Bheem. As part of the month-long anniversary campaign, POGO will bring the exciting adventures of India’s beloved cartoon character “Chhota Bheem” in various avatars for its fans across India with new Big Picture and series, movie premieres, digital initiatives as well as on-ground birthday celebrations.
“We are thrilled to be the pioneers in kids’ entertainment, Indian original content and cherish this 15-year long partnership which brought Chhota Bheem, Chutki, Raju and many adorable characters and their adventures to the homes of millions of kids across India, setting new benchmarks for India’s animation industry,” said Warner Bros. Discovery South Asia head – kids cluster Uttam Pal Singh. “To celebrate the 15-year milestone, we are delighted to debut the globally successful series Mighty Little Bheem for the first time on Indian Television. This delectable adventure comedy series and our Chhota Bheem Big Pictures and movies will continue to engage audiences across the country”, he added.
Celebrating the milestone, Green Gold Animation founder & CEO and creator of Chhota Bheem Rajiv Chilaka shared, “For 15 years, kids and families across the world have connected with the fascinating tales and globe-trotting adventures of Bheem and his friends, representing Indian culture. With POGO, Chhota Bheem became a cultural phenomenon transcending generations and borders, furthering India’s burgeoning animation industry. We are thrilled to further our partnership with POGO and excited for the channel’s audience to experience Bheem’s newest avtaar – Mighty Little Bheem for the first time.”
Kickstarting the on-air celebrations, POGO will invite kids to witness Chhota Bheem’s triumph over Mahavinashi in a special blockbuster telefeature, “Mahavinashi ka Badla” on Sunday, 30 April at 11.30 AM. Additionally, starting 30 April at 9.30 AM, POGO will invite fans to enjoy the premier of globally successful series “Mighty Little Bheem” as he travels through his city on epic adventures, often in search of ladoo, every Monday to Friday. That’s not all! Throughout May, audiences will get to enjoy the might of their favourite superhero, starting with the movie premiere of “Yamlok Ki Khoj” on Monday, 1 May at 11.30 AM and the brand-new Big Picture where Chhota Bheem faces another Big Villain, “Damyan ki Dehshat” beginning 7 May every Sunday at 11.30 AM and thereafter every Sunday.
The channel’s milestone celebration campaign, co-powered by Kellogs, Mother Dairy, Sunfeast Bounce Biscuit and Fresca, along with Associate sponsors Glucon D and Godrej Magic Handwash, will bring POGO and Chhota Bheem where fans are. Along with Little Singham, Chhota Bheem will visit its fans at leading malls across Mumbai, Delhi, Ahmedabad, Bengaluru, Pune, Hyderabad and Mangalore. Along with a big three-tier laddoo cake cutting, this campaign will include engaging challenges, live performances, and games for parents and kids around Bheem’s favourite food, ‘Laddoos’, with exciting prizes!
POGO will also commemorate 15 golden years of the path-breaking animated superhero Chhota Bheem across its social media handles. Throughout summer, with #HBDBheem and #LaddooGames series on Instagram, POGO will invite fans to chant and dance to the ‘Laddoo Khake Bolo Happy Birthday Bheem’ song and participate in exciting games such as Treasure Hunt, Pictionary and many more for memorable gifts.
The excitement is palpable! POGO invites fans to celebrate the extravagant birthday of laddoo ka shaukeen, Chhota Bheem, as it continues to engage kids on-air with exciting shows and new episodes.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
