Kids
Pogo lines up two new international shows in January
MUMBAI: Kids channel Pogo kids has launched two unique international series in January namely Yokai Watch and Tashi.
The Japanese animated series Yokai Watch went on air on 11 January and will be aired from Monday to Friday at 7 pm. On the other hand,Tashi will launch on 23 January and will air every Saturday at 9 am.
Yokai Watch is based on a video game that features the adventures of Keita and Whisper. The adventure showcases how Keita uses this watch to identify the different YoKai (to save his hometown) that are haunting people in his town and make more Yokai friends.
A three week long watch and win contest has been planned around the show where kids will get a chance to win Yokai merchandise.
Tashi is an Australian series based on the worldwide best-selling children’s books by Barbara and Anna Fienberg. Jack’s parents send him to stay with his distant cousin Tashi. The series evolves with the two boys mingling together and exploring wild adventures across a fantastical land far away, along with protecting Tashi’s village from foes and villains.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
