Kids
POGO announces Jay Jagannath Folklore Gem
Mumbai: POGO, India’s homegrown kids’ entertainment channel today announced a new summer offering – ‘Jay Jagannath’. The new animated series, celebrating Indian culture and the theme of friendship from folklore, promises exciting adventures for kids and families. Premiering on 20 May, Monday, at 9:30 am in six languages – Hindi, Tamil, Telugu, Kannada, Marathi, and Malayalam.
Embed link:https://www.youtube.com/watch?v=xQeaZVxEieQ
Created and produced by ELE Animations in collaboration with Toonz Media Group, and Warner Bros. Discovery as broadcasting partner, ‘Jay Jagannath’ is inspired by the revered tales of Lord Jagannath of Puri. The series chronicles the endearing friendship between Lord Jagannath, depicted in his youthful form as Jagan, and his devoted companion Balram. Through their learnings and adventures, viewers will be transported into the enchanting world of Jagannath culture, exploring its rituals and folklore while celebrating India’s cultural heritage.
A delightful fusion of action, humour, and valuable life lessons, Jay Jagannath exemplifies the power of trust and the beauty of camaraderie, offering kids together with their families an entertaining viewing experience. With each episode brimming with wisdom and showcasing the richness of India’s cultural ethos, the series promises to captivate audiences young and old alike.
“POGO continues to champion local stories and talent, offering a national platform with pan-India viewership,” says Uttam Pal Singh, Head of the Kids’ Cluster, South Asia, Warner Bros. Discovery. “The launch of Jay Jagannath underscores our commitment to spotlighting hidden tales and gems that are locally developed and produced, all while nurturing India’s burgeoning animation talent. We are excited for our audience to enjoy the tales of Jagan and Balram as they take everyone on a journey of adventure, friendship and discovery.”
Toonz Media Group chief executive officer P Jayakumar stated that ‘Jay Jagannath’ is having a PAN India appeal and exuded confidence that this collaboration will entertain and inspire viewers of all age groups, especially kids. “Through this collaboration with Warner Bros. Discovery and POGO, we aim to make this IP a successful one by showcasing the beauty of friendship, devotion, and the rich cultural heritage of India,” he added.
ELE Animations founder-director Durga Prasad said embarking on the creation of ‘Jay Jagannath’ has been nothing short of extraordinary. “Hailing from Odisha, a bastion of rich heritage, we are excited to bring the quintessential tale of Jagannath by breathing life into this timeless narrative of camaraderie and exploration. ‘Jay Jagannath’ is the glorious celebration of Indian culture and folklore”.
‘Jay Jagannath’ emerges not just as a captivating entertainment show but as a valuable educational tool, enriching young minds with cultural insights and fostering essential non-cognitive skills. As POGO continues its mission to provide diverse and enriching content, this series stands as a testament to its commitment to nurturing both the hearts and minds of its viewers. With each episode, children embark on an inspiring journey that celebrates friendship, devotion, and the rich tapestry of Indian heritage, leaving a lasting impact that extends far beyond the screen.
Get ready for an unforgettable adventure with Jagan and his cherished companions, as ‘Jay Jagannath’ promises to captivate hearts and ignite imaginations across the nation.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
