Kids
Pogo and Cartoon Network spruce up on-ground activities
MUMBAI: If you thought on-ground activation was the exclusive domain of big television channels, think again.
Niche channels like Pogo and Cartoon Network too are engaged in strengthening direct connect with audiences, in this case – kids.
A case in point is the School Contact Programs (SCP) conducted annually by these two channels from the Turner India stable.
This time round, Pogo’s SCP, spanning July to September, targeted around 500 schools in eight cities, including Mumbai, Bengaluru, Delhi, Hyderabad, Ahmedabad, Hyderabad, Ludhiana and Chennai. The program saw the kids’ most loved character Chhota Bheem conduct Bheem’s Masti Ki Class across schools. Children were educated about issues like hygiene, internet security, team work and traffic signals through interactive games. The medium of instruction was Tamil in Chennai, Gujarati in Ahmedabad and so on. At the end of these sessions, students took home goodies and sponsor samples. Each activity lasted approximately three hours and touched nearly 900 students per school. Students from standards one to eight participated, sans their parents.
Says Turner International India senior director and network head Krishna Desai: “These SCPs provide an excellent platform to build a bridge between kids and their favourite channels and characters. Valuable lessons are imparted to kids in an entertaining format with branded games, activities and prizes. In addition, our advertisers also get a direct platform for their target audiences.”
Bheem’s Masti Ki Class was presented by Knorr Soupy Noodles, powered by Parle G, with associate sponsors including Honda, Dabur Hajmola Anardana, ICICI Prudential and TAT-O.
“Metros provide the necessary number of schools and students to help us achieve our goals,” adds Desai.
The theme of Cartoon Network’s SCP this year was Go Active Move It Movement based on tips and games to keep kids fit and active. The program featured several popular characters like Kris (from Roll No. 21) and Tom, Jerry and Oggy (from Oggy and the Cockroaches). The SCP was presented by Parle G, powered by Alpenliebe Juzt Jelly, with associate sponsors including Dabur Real Juice, Dabur Red Toothpaste, Hero Cycles & Yellow Diamond Chips.
Chhota Bheem engages kids during an interactive session with school children
The marketing departments of both Pogo and CN handle all activities while on-ground is deputed to specific agencies.
For kids who can’t get enough of their favourite characters on their favourite channels, this sure is a great way to keep connected with them.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
