Movie Channels
Pocket Cinema hits Rs 13 million ticketing revenue in its first year of operations
Mumbai: Pocket Cinema, has achieved a revenue milestone of Rs 13 million from ticketing sales in the first year of its operations. Pocket Cinema which was launched with a mere funding of Rs four crore, reached more than 1.22 lac downloads in just the first year. As per data till Jan 2023, the platform’s monthly active users were 25,300 and daily active users were 1,242.
The platform managed ticketing revenue of Rs 1.04 cr (till the end of Jan 2023). Further, it is significant to note that the customer acquisition cost is as low as INR 108. The platform earns from ticketing revenue, where-in 30 per cent of the ticketing revenue of every show is the platform’s ticketing revenue; 70 per cent is shared back as prize money. Advertising revenue has also started.
Pocket Cinema duo & Co-CEOs Anshuman Singh and Anil Verma said, “Being a GOTT (Gaming + OTT) platform we are not completely dependent on content. Consumers pay and watch our content more than once, as it increases their chances of winning, considering that the probability of answering correctly increases with repeat watch. We have reached and expanded our consumer base organically and have repeat consumers. Almost 43 per cent of our consumers pay and watch content at least 3.5 times in a month. Moreover, according to a report by IAMAI and Kantar, about 351 million of India’s 692 million active internet users are in the rural parts of the country, where internet penetration stands at 37 percent. And India is still the second largest online market in the world; thus, the scope of growth is truly immense”. The platform is vernacular with one language as of now; the other languages are in the pipeline.
They further added that the platform also offers a unique last mile connectivity to brands wherein all associated brands get to plug in their brand advertisements within the movie and the questions related to the brand ads are also a part of the questions asked after every movie. This ensures that the consumer watches the movie and the ads carefully, which works well for the brands as it helps them maximise the retention of their message at the last mile. Pocket Cinema plans to create and market more marquee properties like “Late Night Show” and morning “Bhakti Mein Shakti” as special events to various brands.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
