iWorld
Pocket Aces’ infotainment channel Nutshell reaches milestone; registers 4x growth
Mumbai: Pocket Aces’ newest channel, Nutshell, which focuses on non-fiction infotainment content, has garnered one million followers on Instagram and is now open for brand collaborations. The channel has been steadily growing across platforms with a highly engaged audience that consists of a healthy mix of millennials and Gen-Z from metro tier I and tier II cities, clocking in an average of 42 million viewers a month.
Launched in November 2019, Nutshell is India’s fastest-growing non-fiction infotainment channel that provides research-based stories aimed at feeding curious minds.
Nutshell’s strategy focuses on leveraging this demand for knowledge by building deep communities in interest categories such as history, geo-politics, personal finance, start-up culture, and sexual health and wellness, and becoming the go-to destination for informational videos and discussions around these categories.
Speaking about the success, Nutshell channel head Andre Borges said, “Over the last few months, we have been testing the market to clearly understand what audiences need and want to watch. We have thoroughly embedded Nutshell within communities of people in these interest categories, allowing the channel to have access to a lot of data about what the audiences are thirsty for. After scaling Instagram, scaling our content and subscribers on YouTube and Discord is next for us.”
Pocket Aces business head of D2C content Rayvanta Kumar said, “At Pocket Aces, we have already built large GEC channels such as FilterCopy and Dice Media, and one vertically focused channel in Gobble. Infotainment is a huge vertical globally and works amazingly for Indian audiences who love sharing information with their families and friends. We get to use our playbook of the community approach even more deeply here, and that means we are creating a hyper-engaged set of audiences. To give advertisers access to these audiences, we are now opening brand partnerships on Nutshell, and have already worked with some early partners such as Amazon Prime, Deserv, Edufund, Basis, Wint Wealth, etc.”
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
