News Broadcasting
PM’s ‘Mann Ki Baat’ generated over Rs 30.80 cr revenue since 2014: I&B ministry
New Delhi: Prime minister Narendra Modi’s monthly radio show, Mann Ki Baat has generated over Rs 30.80 crore as revenue since it began in 2014, with the highest of over Rs 10.64 crore earned in 2017-18, according to the ministry of information and broadcasting.
The data was shared by union minister Anurag Thakur in Rajya Sabha on the first day of the monsoon session. Thakur said, 34 DD channels and around 91 private Satellite TV channels broadcast this radio program throughout India. “Mann Ki Baat has achieved 11.8 crore viewership and 14.3 crore reach in 2020. This has created renewed interest and awareness in traditional radio,” he told the Parliament.
According to data shared by the ministry, the programme fetched Rs 1.16 crore as revenue in 2014-15, which rose to Rs 2.81 crore in 2015-16. The overall revenue crossed Rs 5.14 crore in 2016-17 and reached the highest mark of Rs 10.64 crore in 2017-18. However, the revenue has fallen since then. In 2018-19, it generated Rs 7.47 crore revenue in 2018-19, which came down to Rs 2.56 crore in 2019-20. In the pandemic torn 2020-21, it collected an overall revenue of Rs 1.02 crore, the lowest since 2014.
The programme is broadcast at 11 am on the last Sunday of each month through various channels of the All India Radio and Doordarshan. Prasar Bharati has broadcast 78 episodes of the programme till date on its AIR and Doordarshan network. It has also undertaken the translation and re-broadcast in 51 languages/dialects, he added.
As per the audience data measured by the Broadcast Audience Research Council (BARC), the cumulative reach of viewership of the programme has been estimated to range from approximately six crore to 14.35 crore during the period 2018 to 2020.
“The main objective of ‘Mann Ki Baat’ programme of the prime minister is to reach to the masses across the country through the radio,” said Thakur, “The programme also provides every citizen the opportunity to connect, suggest, and become part of participatory governance through the prime minister’s radio address.”
The minister said Prasar Bharati produces ‘Mann ki Baat’ leveraging existing in-house resources with no additional expenditure. “In-house staff is leveraged for production and existing translators engaged on assignment basis for language versions,” he added.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
