iWorld
PM Modi third ‘most followed’ leader on Twitter: Burson-Marsteller Study
MUMBAI: The Indian prime minister Narendra Modi is the third-most followed world leader with 30 million followers on his personal account and 18 million followers on his institutional account, @PMOIndia, which is in fourth place on Twitter, according to Burson-Marsteller’s Twiplomacy study.
Pope Francis is the most followed world leader on Twitter with a combined total of 33 million followers on his nine language accounts, ahead of U.S. President Donald Trump with 30 million.
Twiplomacy is Burson-Marsteller’s leading global study of how world leaders, governments and international organizations use social media. Data was captured in May 2017, using proprietary Burson tools, CrowdTangle.com and Twitonomy.com.
India’s foreign minister, @SushmaSwaraj, is the most followed female world leader with eight million followers and @IndianDiplomacy is third among foreign ministries with 1.2 million followers on Twitter.
Twitter is the prime social network used by 276 heads of state and government, and foreign ministers, in 178 countries, representing 92 percent of all United Nations (UN) member states. Facebook is the second-most used social platform by world leaders, with 169 governments having established official pages. However, world leaders have, on average, twice as many followers on their Facebook pages as followers on Twitter. Data for Twiplomacy, which updated the studies about Facebook, Instagram, Snapchat and Periscope, was captured in May 2017 using Burson-Marsteller’s proprietary Burson tools, CrowdTangle.com and Twitonomy.com.
Are World Leaders Conversational on Twitter? While President Trump’s tweets have generated 166 million interactions (likes and retweets) over the past 12 months –PM Modi is in second place with 35 million interactions. For instance, in 2015, Modi sent a Direct Message to his then 12.5 million followers celebrating one year in government. Today selected accounts can still send him direct messages and are greeted by this welcome message.
Visual Communications on Twitter: A number of world leaders have use animated gifs to lighten up their tweets in a fun and playful way. For example, Indian Prime Minister Narendra Modi created a gif to promote his mobile app.
The 2017 edition of Twiplomacy also examines the use of other social media platforms including Facebook, Instagram, Snapchat and Periscope, and the Twiplomacy.com website includes rankings as well as a social media atlas for each country studied. The study found, for example, the number of governments using Periscope has doubled over the past year, offering a cost-effective way to broadcast press conferences live.
“Politics and diplomacy are playing out on social media in a way we have never seen before,” said Don Baer, Worldwide Chair and CEO, Burson-Marsteller. “With the U.S. president bypassing traditional government channels to communicate directly to his supporters and detractors alike, we can expect more people in positions of power to adopt this practice. Our Twiplomacy study shows how fast-paced and dynamic our communications landscape truly is.”
The 2017 Twiplomacy study analyzed 856 Twitter accounts of heads of state and government, and foreign ministers, in 178 countries with a combined total audience of 356 million followers. Foreign ministries tend to use Twitter to establish mutual relations. The most followed non-government account is the United Nations Twitter account, @UN, which is followed by 338 of the 856 world leaders’ Twitter accounts; @BarackObama and the @ObamaWhiteHouse are followed by 312 and 254 world leaders, respectively. @UNICEF is the second-most followed international organization and The New York Times (@NYTimes) is the most followed news organization. The @Twiplomacy Twitter account is the eighth-most followed non-governmental account by world leaders, with a following of 184 heads of state and government, ahead of @Reuters and @TheEconomist.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
