iWorld
Plug & play startup hops on Amazon Launchpad; expects 10,000 customers
MUMBAI: Oakter, a Noida based tech startup, has been chosen by Amazon Launchpad platform in India. Oakter will be amongst the select group companies for which its products will be showcased to millions of Amazon customers. The two-year old company designs and manufactures plug & play smart home products. The Launchpad is already available in the US, UK, China, Germany, France, and Mexico.
Oakter was chosen since its IOT based products are innovative, completely made in India and designed to solve the needs of Indian consumers. “We have been selling on Amazon for about six months and we have realized that Amazon is extremely careful with regard to customer experience. We also feel we were selected since our product has been receiving overwhelmingly positive response with regard to delight it provides to our customers,” said Oakter CEO Sishir Gupta.
The deal with Amazon will help Oakter to scale up their production, ensure timely deliveries, ensure product quality and customer experience. The tech company did not apply to get on board of the e-commerce giant but were approached by Amazon. “Amazon approached us and asked us if we would be interested. We said, hell yeah! It was very professional and structured process. It took us about three weeks to finalize everything. Amazon will help us reach more of its millions of customers. This is a moment of pride for us. The Amazon Launchpad Programme is a great opportunity for us to showcase our innovation,” asserted Gupta.
The Amazon Launchpad Programme is a globally distinctive program that showcases innovative products from startups to millions of Amazon customers across the globe. The Indian startups are given can reach out to 300 million users around the world and make a name for themselves. The main focus of this program is that it gives these startups a chance to launch their products on Amazon.
In this manner, these products and the respective companies get good exposure and this programme also acts as a powerful avenue for future opportunities. The program offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories. With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.
“The deal is very timely for us, just at the time when we are ready to scale up and expand to large customer base, Launchapd has come to help us out. We hope to reach 10,000 customers in next 3 to 6 months,” added Gupta.
A year and a half ago, Amazon had introduced this Programme in U.S after which it was launched in other western countries. Amazon has recently launched the same in India. India is the seventh location around the world where amazon has introduced the Launchpad.
The store, which can be found on Amazon.in, features over 400 innovative products ranging across categories like wearable technology, health monitoring, food and beverages, educational toys, and others.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
