iWorld
PlayboxTV all set to offer enhanced internet-based entertainment
NEW DELHI: Next Trillion Technologies and Microscan InfoCommTech have come together to launch Playbox TV, an innovative product that offers multiple OTT platforms on one single screen with a cost-effective solution
Playbox TV offers two distinctive features to users; PlayboxTV-OTT, an app-based OTT aggregator with a sign-on payment that will help to access all OTT subscriptions, and PlayboxTV-OS, a smart operating system designed to make ordinary smart TVs and set-top boxes into the binge-worthy TV experience.
It will also help users stream content across live TV and OTT at the same time on a single interface.
PlayboxTV is also offering PlayboxTV-OTTAS, a product tailor-made for internet service providers & multi-system operators. This product is expected to become a platform for them to showcase the content to their users and open new opportunities for additional revenue and avoid churn of their existing cable and internet customers.
"PlayboxTV is developed with the passion for technology and content that eliminates the hassle of switching from one application to the other for OTT and Live TV content. We are also happy and excited to launch PlayboxTV with a partner like Microscan who has an understanding and in-depth knowledge of the growing Internet broadband market in India," said PlayboxTV founder & CEO Aamir Mulani.
Microscan founder & MD Sandeep Donde, after unveiling the PlayboxTV, revealed that this product could enhance the quality of internet-based entertainment.
"After pioneering high-speed fiber-based ILL and home broadband services in Maharashtra for over a decade, we at Microscan look forward to bringing this state-of-the-art technology to the consumer for enhanced internet-based entertainment. This product will also enable our partners to rise above their peers and rival telecom giants with service offerings at par with the industry," added Donde.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
