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Planetcast Media Services to showcase NexC at IBC2024
Mumbai: Planetcast Media Services, the global broadcast technology and media services provider, will be demonstrating its new end-to-end, single-window media management and delivery offering at IBC2024 (RAI Amsterdam, 13-16 September, Booth 5.H59). The event will witness the public EMEA debut of Planetcast’s cloud-first NexC architecture. NexC empowers media companies to overcome the complexity challenge of today’s distribution landscape, enabling frictionless movement of content assets across each stage of post-production, content management, distribution, and monetisation.
“We are showcasing NexC’s capability to solve the complexity challenge faced by media companies today as they deal with even more formats, markets, devices, and distribution points than ever,” said Planetcast Media Services CEO Sanjay Duda. “Media organisations find it increasingly cumbersome and costly to navigate the various stages of post-production, content delivery and monetisation. Our in-house development team of over 250 professionals are meticulously building and upgrading NexC to offer a seamless integration of media asset management, cloud playout, over-the-top (OTT), and IP distribution. In addition to developing the NEXC product roadmap, the team also provides bespoke solutions tailored to specific customer needs, significantly reducing time and cost compared to outsourcing.”
NexC: A game-changer for the media industry
As a comprehensive, cloud-based service suite, NexC offers a unique platform as a service (PaaS) proposition. It integrates content supply chain management with upstream services like post-production and content prep as well as downstream services like cloud playout, digital delivery, FAST and OTT into a single system, streamlining operations and enabling clients to meet the complexity challenge of today’s media industry.
“NexC pairs flexible workflows with product-level customization, providing the best of both worlds,” Duda explained. “Its ability to scale and deploy solutions at significantly lower cost is highly popular among CTOs & CFOs with tight budgets.”
By integrating content supply chain management, content preparation, metadata enrichment, tagging, subtitling, dubbing, editing, playout, OTT platforms, and FAST channels into a single, cohesive system, NexC stands out as a comprehensive solution for media companies. The platform’s architecture is built on several core components, each accessible through Planetcast’s unified customer user interface (UI) and dashboard:
. Contido – content supply chain orchestration and media asset management.
. Content preparation and localisation services – a full suite of core technical post-production services from quality control, technical and compliance checks to subtitling, dubbing, editing, and re-scoring.
. RECASTER – a dynamic and robust IP transport solution, which delivers a secure internet stream from anywhere to anywhere, be it a linear channel or a live sports stream.
. Scheduling, playout and distribution through Cloud BATS scheduler, Cloud.X playout and RECASTER digital delivery platforms.
. MediaHQ – a white-labelled OTT solution for non-linear content distribution that has delivered complex, multi-award-winning online streaming solutions, from ingest to delivery, for major brands and live events worldwide, including the Olympics, FIFA World Cup, and Formula 1 for customers such as Foxtel Australia and Media Prima Malaysia.
. FAST channel services – provided by Planetcast across the US, Europe, Latin America, and Asia, in tandem with established ad-tech partners in USA, Europe and Asia.
In addition to the core components of NexC, Planetcast’s team will also talk about the company’s other services, including:
. Post-production – a software and cloud-curated ecosystem of services with a high degree of process automation, plus AI-enabled capabilities to provide best-of-class services at impressive turnaround times and competitive rates.
. Playout disaster recovery – cloud-based DR solution that provides incredibly cost-effective protection against broadcast service disruption.
Demonstrating innovation and strategic investments
“Our acquisition of Switch Media earlier this year highlights our drive to expand our solutions portfolio to provide customers with proven world-class OTT capabilities,” noted Duda. “As audiences become more reachable, we recognise that there is a growing need to leverage technology that will empower media companies to open new markets and broaden their audience base. Switch Media’s modular and flexible solutions and versatile workflow engine, Planetcast ensures that its customers can power exceptional online content for viewers and drive OTT monetisation.”
Planetcast’s in-house development of intellectual property provides a significant competitive advantage for its customers. This agility allows for rapid deployment of new solutions, enabling quick response to market demands and client needs.
“The seamless integration of individual solutions into our NexC unified platform simplifies user workflows and enhances content management efficiency,” Duda noted. “Our focus on innovation and strategic investments, particularly in multi-cloud-based solutions, is crucial as the industry moves towards more personalized and integrated viewing experiences, enabled by advanced analytics and AI-driven technologies.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
