iWorld
Planetcast expands online content streaming services acquiring Switch Media OTT, Australia
Mumbai: Planetcast Media Services, a media technology services provider in India and Southeast Asia, has announced the acquisition of one of its key partners, Switch Media, a white-label OTT platform provider deployed across Asia-Pacific, Europe and the US. The transaction, which has been finalised, will transfer full control of all Switch Media’s assets to Planetcast.
Founded in 2006, the Australian headquartered Switch Media has innovated and delivered complex, multi-award-winning online streaming solutions, from ingest to delivery, for major brands and live events worldwide, including the Summer and Winter Olympics, FIFA World Cup and Formula 1 for customers such as Foxtel Australia and Media Prima Malaysia. Switch Media is already a strategic partner of Planetcast and has been providing cutting-edge OTT solutions to the company. The acquisition enables Planetcast to fully integrate Switch Media’s online video solutions with Planetcast’s unified platform, NexC and ensure that Switch Media’s OTT product roadmap is perfectly aligned with Planetcast’s customer requirements.
“Switch Media is the perfect acquisition for Planetcast’s NexC platform, providing us with proven world-class OTT capabilities that are a vital cornerstone of our media services and solutions portfolio and one that will help us build out our international expansion strategy,” said Planetcast’s CEO Sanjay Duda. “Battle-tested across varied customer segments such as Pay TV Operators, broadcasters and Telcos, Switch Media’s OTT platform has successfully hosted some of the most sensitive global sports and entertainment properties. We welcome the Switch Media team to the Planetcast family. We are looking forward to more tightly integrating its feature-rich OTT solutions with NexC, our cloud-first unified-service platform, to ensure that our customers can streamline content operations and drive monetisation.”
Commenting on its plans for Planetcast, Apollo Global head of India private equity Utsav Baijal said: “Because Planetcast adds significant value to its Indian and Asian customers, we are actively looking for such synergistic cross-border, global transactions such as Switch Media as the most effective way to build their international footprint and capability set.”
Developed over almost two decades, Switch Media’s modular and flexible solutions meet the media and entertainment industry’s changing requirements, through a versatile workflow engine that enables customers to ingest, manage, deliver, monetise, and analyse online video. The result is exceptional online content for viewers and a flexible suite of capabilities enabling customers to drive OTT monetisation.
Switch Media’s CEO, Mark Johns said of the acquisition: “Our journey with Planetcast promises to open up new markets and broaden our customer-base. The integration with Planetcast’s NexC platform will unlock tremendous value for Switch Media’s customers seeking to better leverage their content. Additionally, Planetcast’s large support infrastructure will further enhance agility and availability of support to Switch customers.”
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
