iWorld
Planet Marathi OTT launches the first-ever Marathi pay per view ‘Ticket Window’
KOLKATA: Planet Marathi OTT has launched the first-ever pay-per-view platform for Marathi Films. It has announced the launch of ‘the ticket window’, a select pay-per-view format of the movie experience! Yes, it is a first-ever OTT platform to enable the ‘first day – first show’ experience, especially for the Marathi films.
Planet Marathi CMD Akshay Bardapurkar and COO Aditya Oke jointly today announced their plans to open their Ticket Window segment under the Planet Marathi OTT platform. While talking about the same both Bardapurkar and Oke said, "We are initiating the ‘pay-per-view’ model falling under the ambit of Planet marathi OTT. It means that the ticket windows will open up for our audiences to purchase their online tickets and watch their favorite movie online at a one time fee like never before!"
The segment is named "Planet Marathi Digital Theatre" which will be available to the audience as early as the first week of September 2020. Planet Marathi has been always been ahead of the industry when it comes to aggregation and promotion of Marathi content in different formats.
While talking about what inspired his passion project Bardapurkar said, “Maharashtra film body recently announced in a press release appealing producers to release/sell their films digitally due to the COVID-19 impact. Producers are facing insurmountable losses and it was only natural that producers will try to stay afloat with the help of OTT’s in these trying times”.
Akshay further added, “We have to be agile and adapt quickly in this industry, as soon as we got to know that the film body has taken this stance, taking a cue from them we decided to act as fast as possible and make available a part our platform wherein audience will be able to log in – purchase tickets – and watch their favorite film every Friday”.
Answering the question “which movies are going to be premiered?”, Oke replied, “We have an array of films, a lot of producers are ready to launch their films digitally on our platform but for now, we can’t reveal which films are lined up for a digital release. If you look at Planet Marathi’s commitment to the people and its supportive nature towards the industry we are surely hitting a bullseye with our OTT and the array of features we have under it”. Akshay signs off saying, “Forget Marathi I don’t think anyone has matched anything like Planet Marathi Digital Theatre even for the Hindi industry”.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
