Hindi
‘PK’ storms the Box Office
MUMBAI: With one of the biggest and widespread releases across all the available screens in India backed by a huge hype in the media with box office wizard of ultimate universal entertainers, Raju Hirani, with his 3 Idiots star Aamir Khan, PK falls short of storming the box office on day one as was expected by the trade. The severe cold in North and many other parts of the country affected morning shows starting as early as 9 am and last show playing at 11.40 pm.
Kids and youngsters flocked the cinemas to make the Saturday a bit better with the figures improving by about 12 per cent which was expected looking at the favourable critic reports and the film’s kids oriented first half. The trade pundits were generous to predict anything from Rs 135 to Rs 150 crore weekends but that was not to be. However, the film had a roaring Sunday business (Rs 36 crore) which helped it put together Rs 89.5 crore for the weekend. It has an open week ahead and Christmas holidays starting in a day to enjoy a lucrative run.
Main Aur Mr Right has collected a poor Rs 30 lakh for its first week. Action Jackson despite its poor content has managed to add another Rs 12.1 crore in its second week to take its two week total to Rs 58.35 crore.
Badlapur Boys has collected Rs 90 lakh in its first week; very poor. Bhopal: A Prayer For Rain has collected Rs 22 lakh in its second week to take its two week total to Rs 1.47 crore.
Zid has collected Rs 15 lakh in third week to take its three week total to Rs 6.4 crore.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
