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PK Online launches Hello1.in
MUMBAI: Digital media company PK Online has launched Hello1.in, a content distribution product. The product which is accessible on multiple devices like feature phones, smart phones, PC and smart TV, currently features Live TV, Movies, Music, Apps, and Games. The portal in future will include eBooks and magazines.
Hello1.in currently supports both, pay per use/download and subscription based services. This service is on self developed content delivery platform. PK online earlier has also been behind many successful content distribution products like Hello TV and also runs Adchakra which is a cross channel ad network.
PK‘s ad network business complements this initiative by acting as the audience acquisition engine for the service. Their current content partner include leading players like Zee, Universal, UTV, Reliance and Times Music and is looking at adding more Indian and international partners. The real time and transparent revenue reporting feature enables content partners to stay updated on the performance of their catalog.
Hello1‘s monetisation strategy is based on operator distribution and direct to consumer model. It is currently integrated with leading operators like Vodafone, MTNL and Idea as an off deck service and is open to license the platform to content owners who want to set up their own digital destination.
The company is also looking to capture audiences using the social platform. Keeping this in mind, Hello 1 has its presence even on Facebook and users can directly register on Hello1‘s FB application http://goo.gl/V4okL.
Other than this the company also plans tie ups with all leading ISPs, MSOs and Mobile operators to offer consumers to pay through operator accounts in coming months. The other important features about this new media innovation is that it is a one stop destination for all types of digital content with a single account and subscription for all devices, a digital cloud based Vault for re-downloads, an automatic device adaptation for seamless rendering across 7000 feature phone models and it is a native app for Android and iOS.
Commenting on their latest project, PK Online co-founder and VP Cauvery Adiga said, ‘We are trying to bring all our learning in one comprehensive product which provides a good user experience and ease of payment to end users. Hello1.in aims to be the choice of destination for ‘legal and paid‘ consumption of digital content by enabling micro-transaction for Indian market.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
