News Broadcasting
Pixar, Endemol to participate in cross media event in Holland
MUMBAI: Speakers of Pixar, Endemol, Talpa, Craigslist, Second Life and MySpace will headline Picnic ’06. The media event takes place in Holland from 26 to 30 September 2006.
The event will focus on creativity in cross media content and technology, specifically in the fields of entertainment and communication.
The speakers will include Endemol co-founder John de Mol, who also founded Talpa, Craigslist founder Craig Newmark and MySpace senior VP marketing Europe Jamie Kantrowitz. The event will showcase content delivered via TV, the Internet, mobile phones, gaming, virtual reality and music services.
Bas Verhart who is one of the founders of Picnic ’06 says, “The Netherlands is one of Europe’s leading creative hubs in the areas of design, advertising, multimedia, gaming and architecture. We are glad to be able to host an event where creative talent can network, form partnerships and interact
with seasoned professionals.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
