Movie Channels
&Pictures gifts fans ‘Dil Se’
MUMBAI: For a country which loves its movies, there are many options to choose from. So when Zeel launched &pictures – Sapnon ki Udaan – in the Hindi movie space it promised to be different from the rest.
Keeping the promise, the channel acquired movies, which would cater to the new mindsets, and took it to next-level through its various interactive programming. Who would have thought Chale Chalo, a documentary film, based on the making of Aamir Khan’s Oscar nominated movie Lagaan, would become a talking-point even before it was aired on the channel. The buzz created on the social media and the chance to speak to the actor through live dial-ins achieved unbelievable ratings.
Now to up its ante after completing one successful year, the channel has come up with delightful surprise for its fans – ‘Dil Se.’ The new digital innovation will help bridge the gap between the Bollywood stars and their fans. Created by YouToo Technologies, first for the Zee TV viewers in North America in 2012 to help connect with each other, the creator has tweaked the video service a little for the movie buffs here.
Expanding on the idea, Zee TV Americas marketing head Vibha Chopra says that in a large country like the USA, families which couldn’t meet too often loved the idea of ‘Dil Se’ when Zee gave them an opportunity to send in small video chats. “It helped us to increase our viewership base as people loved the idea of seeing their loved ones on television. We have got more than 50,000 videos so far and a two to three minute spike in time spent.”
“We are a movie channel and what would be better than to enhance the engagement level between audiences and the stars or movies they admire so much,” says Zeel chief content and creative officer Bharat Kumar Ranga while adding that through these 15 second videos the channel wants the viewers to share their message from the heart.
The 15 second video will have to go through censors before being aired on the channel. Since, its TG lies in the Hindi speaking markets (HSM), the channel isn’t worried about language barriers. “It will be mostly Hindi but when a fan says something from within his/her heart, it doesn’t need a language to express his/her feeling,” says Zeel Hindi movie channels deputy business head Ruchir Tiwari.
And to market the new section, the channel will take the digital route. Since it wants people who are always online and comfortable with the digital world, ample amount of the marketing spend will be on social media apart from the regular in-channel promotions.
In the past one year, the movie channel has been able to distinguish between itself and its sister channel, let alone competition. Stating the example of Ghanchakkar, Ranga says that he had never allowed a Imran Hashmi film on Zee but the channel acquired the Hashmi and Vidya Balan starrer. “For a traditional masala movie, we have Zee Cinema and for the viewers with progressive attitude but still rooted there is &Pictures.”
Another feather to its cap was the launch of the HD version of &Pictures which will have a completely different FTP than the SD version! The channel aims to target the very core of its target audience of &Pictures. “Even within a TG, one can see fragmentations. Through the HD channel we want to cater to the core TG and not the scattered movie buffs who surf through various channels,” says Ranga.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
