Hardware
Phillips brings Ambilight technology for TV sets to India
MUMBAI: Phillips Electronics India is striving to up the ante in television technology to compete in an increasingly tough market. If last year, it introduced Pixel Plus 2 technology, it has now brought in ambient lighting (ambilight) technology for its plasma and LCD TV sets.
The company states that the technology makes the viewing experience more intense by throwing a soft glow on the wall behind the screen to enhance perceived brightness, contrast and colour accuracy. Ambilight projects background lighting from the rear of the TV set onto the wall behind the set.
Ambilight works by analysing the incoming TV signals and producing background lighting that matches the images displayed on the screen. There are four fixed preset and two special active preset modes. There is a relaxing mode and a dynamic mode that responds faster to the action on the screen.
Speaking on the occasion Phillips Electronics India executive director and senior VP consumer electronics D. Shivakumar says that ambilight provides a cinema like viewing experience.
On the occasion of the launch Phillips invited director Pradeep Sarkar who made Parineeta to speak. Abroad Phillips used Martin Scorcese who made The Aviator. Both these directors spoke on the use of light, shadow and colours.
Sarkar said, “The ability to recreate the magic of the big screen on television makes it possible for cinema buffs to enjoy a true to life reproduction of various nuances including colour and light. It is critical that viewers are able to enjoy the full spectrum of the cinema as intended by the director.”
MUMBAI: Addverb has taken a decisive turn on the road to humanoid automation, unveiling its first wheeled humanoid robot, Elixis-W, at LogiMAT India 2026 in Mumbai. Built and manufactured in India, the robot signals the company’s push to make so-called physical AI a practical presence on the factory floor rather than a futuristic concept.
Unlike traditional fixed automation, Elixis-W is designed to move, think and work alongside people in dynamic industrial settings. The robot combines adaptive wheeled mobility with dual arms, each fitted with five-fingered dexterous hands, allowing it to handle tasks that demand precision as well as flexibility.
At its core sits a Physical AI-ready architecture, supported by dual Nvidia Jetson Orin and Thor computing units. This setup is intended to give the robot the ability to perceive, plan and adapt to changing environments, rather than simply follow pre-programmed routines.
According to Addverb CEO and co-founder Sangeet Kumar, the humanoid reflects the company’s long-standing belief in human-robot collaboration. He said the robot is designed to take on repetitive, risky or physically demanding tasks, freeing human workers to focus on higher-value decision-making roles.
Alongside the humanoid, Addverb also showcased two new intralogistics solutions. The Cruiser 360, a four-way pallet shuttle, is aimed at high-density storage environments where space and speed matter. The FlowT, an autonomous forklift, is designed to move materials safely in busy warehouses and factory spaces.
Visitors also saw Trakr, the company’s quadruped robot, navigating the exhibition floor, offering a glimpse of how legged machines could assist in future warehouse and industrial operations.
Addverb, which began as a warehouse automation specialist, has steadily expanded its global footprint across the United States, Europe, Australia and Asia. Its client list includes Reliance, HUL, PepsiCo, Maersk, Mondial Relay and DHL.
With the launch of Elixis-W, the company is steering towards a future where robots are not just bolted to the floor, but rolling, reasoning and working shoulder to shoulder with people on the shopfloor.
