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Philips Domestic Appliances names Omnicom Media Group as its global media partner
Mumbai: Philips Domestic Appliances selects Omnicom Media Group (OMG) as global media agency. The partnership includes all of the company’s kitchen appliances, coffee makers, indoor climate control, clothes steaming, ironing, and floor cleaning appliances in more than 100 countries. By supporting the company through a tailored media platform, OMG will play a key role in implementing a new marketing model and advancing Philips Domestic Appliances’ accelerated growth agenda as a global leader in home appliances.
The mission of Philips Domestic Appliances is to make houses into homes. OMG will support the company in this by planning and purchasing traditional, digital and performance media for the company’s full brand portfolio and extensive campaign schedule. The collaboration will start on 1 April, 2023.
“Consumers want a complete experience. They don’t differentiate between the message and the medium. That’s why we designed an agency model that really puts the consumer at the center and is focused on making an impact,” said Philips Domestic Appliances Head of Global Brands & Marketing Strategies Trix van der Vleuten. He continued further, “This model is about seamlessly integrating the power of big, bold ideas and creativity, enhanced and optimized by media and data. It enables us to create consumer experiences based on data-rich insights at scale and in real-time, enabling us to deliver innovation that can stay in our industry.”
Philips Domestic Appliances head of media Alex de Ruwe said, “With OMG we have found a media partner that enables our growth and enables us to achieve our ambitious goals. OMG’s tech, tools and talented people take media to the next level through integration, standardization, automation, simplification and innovation. We look forward to a good and long-term cooperation with our new agency.”
Omnicom Media Group CEO Florian Adamski said, “OMG and Philips Domestic Appliances have a common goal: to transform the consumer experience to enable long-term growth. This goal is the foundation of our bespoke media platform and all the brands our team will work on.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
