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Percept floats brand communication consultancy company
MUMBAI: The Percept Group has floated a subsidiary company, Perspectrum Consultancy Pvt Ltd, to offer a cohesive communication strategy for brand building, straddling all forms of media.
Peter Isaac has been placed as the president of the brand communication consultancy company. He was earlier serving as Sahara India Entertainment Management COO before Shantonu Aditya was brought in from SET India as CEO of Sahara One. Isaac’s task was to put a structure in place for the management joint venture between Sahara and Percept to run the media and entertainment businesses.
“Percept has set up a new company. Our aim is to offer to clients a broad spectrum brand perspectives. We will help build a communication strategy for brands,” says Isaac.
The company will have two divisions. The project management unit will help integrate the 23 different Percept companies. It will also handle knowledge management for these separate companies. “We will function as the backbone of knowledge. Research will also be a part of the exercise,” says Isaac.
Perspectrum’s second division is brand communication consultancy. It will target outside as well as existing clients of the Percept Group. Chetan Marwah, who last served as managing director of US-based Tattoo Inc, has been hired as the CEO of this division. He was earlier handling clients like Pepsi, Lipton, Sears and California Pizza Kitchen.
The project management division, on the other hand, may not require a CEO as it will handle the brand communication strategy for the Percept companies. Both the executives will be reporting to Isaac.
“With the weight of percept Holdings and 23 independent businesses in the area of communication, Perspectrum will be the first company in the country to truly deliver an integrated marketing communications,” says Isaac.
Percept has a long list of joint venture companies with partners like Aegis Group of UK and Hakuhodo of Japan.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
