News Broadcasting
Pepsi launches cellphone portal ‘Pepsi Globe Smart Client’
MUMBAI: Soft drink major Pepsi has launched a mobile portal called the ‘Pepsi Globe Smart Client’ for the youth. Powered by Yahoo! India., this portal will show on mobile handsets as a ‘Pepsi Globe’ and will provide easy access to the Pepsi Zone.
With this, cell phone users can access Pepsi cricket, Bollywood and music previews, contests, television advertisements, promotions and purchase wireless content and also watch videos without actually having to log on to the net. With this initiative, Pepsi will triple its mobile user interface mediums with SMS, WAP and WAP Client, states an official release.
PepsiCo India EVP marketing Vipul Prakash says, “We believe that by tailoring technological innovations to user comfort, Pepsi has been able to communicate its brand attributes to its target audience in a much more effective manner. In the past, Yahoo! has delivered on phenomenal user interface innovations for us, and the Pepsi Globe Smart Client reiterates our ‘dare for experience’ and innovative edge in developing mobile content. With this service, Pepsi promises to deliver a superior and unparalleled content browsing experience to subscribers.”
Users can access the portal by sending ‘THIRST’ as SMS to 8243, a WAP site under the URL http://in.wireless.yahoo.com/pepsi. This is for the first time in India that a Pepsi Smart Client is being offered for high-end WAP subscribers that opens a new world of excitement and entertainment at one’s fingertips, states the release.
The portal supports mobile content purchase through SMS, WAP and IVR, thereby enabling service providers to brand and market their data services more effectively. Pepsi supports handsets from all leading OEMs, including Nokia, Sony Ericsson, Motorola, Samsung, Siemens and Panasonic.
While announcing the new initiative, Yahoo! India country manager Neville Taraporewalla says, “Pepsi has always challenged us to develop something special. The Pepsi Globe Smart Client has been developed keeping the end mobile user’s comfort in mind. With the help of this software a mobile user will now be able to easily access everyday information at the click of a button on his mobile.”
The Pepsi Smart Wap Client is built on the following open platforms:
* Symbian Series 60 and UIQ
* J2ME MIDP 2.0 and JTWI
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
