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Pepsi adds some fizz to 7Up sale in Andhra Pradesh
MUMBAI: Pepsi is all set to put back some fizz in its 7 Up brand. As a summer special innovation, Pepsi has thrown in some Fido bags, T-shirts, caps and slap bands to make its mascot Fido popular again.
In early 90s, both the drink and its promotional goodies were quite a craze with the kids. By launching the Fido merchandise, the cola major is all set to make it rage again. Currently the promotional contest us for consumers in Andhra Pradesh only.
After having made a thumping comeback last year after a sabbatical, 7Up’s mascot Fido has been spreading its “Fidosophies” in new TVCs this summer. The new TVCs have Fido in an Indian setting, up to new antics to get his 7Up.
Based on point system, all that the consumers need to do is to collect crowns of 7UP 200-ml or 300-ml returnable glass bottles and avail Fido Dido collectibles in exchange of these crowns and a nominal amount of cash, says a company releases.
A consumer can get a Fido slap band in exchange of two 7Up crowns and only Rs 5, while five crowns and RS 25 can get him/her an attractive Fido cap.
In exchange of 10 7Up crowns and RS 50, copmsumer can get the consumer a Fido T-shirt, and 12 7UP crowns and RS 100 will fetch him a Fido bag. Consumers can redeem the crowns at nearly 150 redemption centres, 7Up brand shops across Andhra Pradesh.
According to Pepsi central India operations head Saurabh Gupta, “7Up is the fastest growing brand from the Pepsi portfolio in the state, and Fido Dido is extremely popular amongst consumers here. With the attractive Fido merchandise, the 7Up initiative is certainly going to create a lot of fun in the summer season.”
The cola major will be unveiling the innovative initiative to consumers through print advertising, bus-shelters signage, point-of-sale merchandise and an intense hoarding drive across the state, informs the release. Nearly 50 eye-catching 7Up-Fido hoardings have been put up across the state as part of the communication package, claims the release.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
