e-commerce
Pepperfry.com collaborates with Evok
MUMBAI: Keeping up with the promise of offering the largest selection of furniture and home products, Pepperfry.com has now announced a tie-up with Hindware Home Retail Private Limited (HHRPL).
Operating under the brand name Evok, HHRPL is a 100 percent subsidiary of HSIL. The collaboration will help Evok leverage Pepperfry’s large online customer base and expand its presence across the country. Evok retails its products through 19 outlets in key cities of India.
Commenting on the association, Evok COO and business head Ajay Seth said, ‘Pepperfry will help us in reaching out to a larger customer base as in the last few years, E-commerce market has evolved in India and due to paucity of time, lot of customers are shopping from comforts of their homes Pepperfry will enable us in connecting with these customers.’
In addition to the existing portfolio of over 11,000 furniture designs, Pepperfry will showcase the entire furniture range from Evok, which has been designed using high-quality materials and finishes to suit every type of style interior style and theme on the website. Through this partnership, it plans to expand its furniture range to offer differentiated furniture designs across the country and strengthen its leadership position.
Talking about their focus on developing a strong merchant base in the online furniture segment, Pepperfry.com COO and founder Ashish Shah said, “Our alliance with Evok, one of the leading brands in the home interiors segment makes perfect sense as the products offered by the brand matches our ethos of providing a large range of high quality modern designs at affordable prices.”
Currently, Pepperfry hosts a range of local and international brands and also offers a wide range of made-to-order solid wood furniture. “We have built a strong foundation in supply chain that has enabled us to distribute large quantities of furniture to hundreds of towns across the country. With this infrastructure we will continue to empanel more and more merchants and brands from across the country to fulfill our value proposition of providing our customers with an extensive choice of furniture designs at the click of a mouse,” he further added.
Pepperfry.com will showcase entire furniture range from Evok including designs for living room, dining room & bedroom. It already offers a large portfolio of around 70+ furniture brands with leading names like Mudra, Nilkamal, Spacewood, @Home, Durian, Furniture Kraft and HomeTown selling on the website.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
