e-commerce
PayTM & Dineout partner for cashback programme
MUMBAI: In a bid to tempt foodies to dine out and indulge in a wonderful gastronomical affair, mobile commerce platform PayTM has partnered with Dineout.co.in, an online table reservation service.
Through the Dineout loyalty programme, users can take advantage of having a table reserved, avail discounts and additional savings in the form of cashback and loyalty points credited into their PayTM wallets.
By completing tasks like writing reviews, inviting friends and checking-in while at the restaurant through the Dineout app, users can earn loyalty points. All these points are redeemable to cash directly into a users PayTM wallet.
PayTM VP Amit Lakhotia said, “PayTM and Dineout enjoy massive popularity and the loyalty programme that we have devised is a truly innovative concept for the benefit of our users. PayTM is committed to coming up with extremely innovative tie-ups to offer customers maximum benefit while using their digital wallets. Through this first-of-its-kind partnership, we aim to give food connoisseurs in India another reason to turn to technology for the most convenient and rewarding dining out experience till date.”
Dineout.co.in co-founder Ankit Mehrotra added, “For serious foodies, dining out is beyond a hobby, it is a way of life! After speaking to many Dineout users we arrived at a loyalty program where our valued patrons can reap the benefits of sticking with a great service. PayTM was an obvious choice for this partnership owing to their wide consumer reach, and the ease of use of the service. Dineout users can now enjoy additional earnings in the form of direct cash back into their PayTM wallet for writing-reviews, inviting their friends and via check-ins when they arrive at the restaurant/venue.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
