News Broadcasting
Pat Walters is Promax & BDA’s new VP & CFO
MUMBAI: Pat Walters is the new vice president and chief financial officer (CFO) of Promax & BDA, television’s leading organization of promotion and broadcast design.
Walters, who held key finance and operations positions at Sony Pictures Entertainment (SPE) for over a decade, will assume the charge immediately. His new responsibilities will include managing and overseeing all global finance and operations of the organization.
Walters will also be contributing in the areas of administration, marketing and strategic planning as Promax & BDA looks to expand, launching new conferences in India, The Middle East (Dubai), and South Africa this year.
Walters will also liaison with the Promax & BDA sales team as they take on their new assignment as the exclusive sales and marketing representative for the National Academy of Television Arts & Sciences’ emmy sponsorship and consumer brand promotions. Walters will be based in Los Angeles.
In an official statement, Promax & BDA chief executive officer Jim Chabin states, “Pat has a solid and impressive background in leadership, team building, operations, finance, marketing and strategic planning. He’s successfully managed multi-million dollar marketing budgets for feature films and staffs of over 140 people. He’s also restructured Sony’s film marketing department from top to bottom and made it more efficient on a variety of levels. With over two decades of experience in the entertainment business, including his years at Sony, Pat will be an asset as the Promax & BDA expands to new markets and develops new initiatives.”
Joining Sony in 1984, Walters has held the positions of Director Domestic Marketing Finance and Administration, SPE and senior vice president, finance, SPE.
Most recently, Walters had served as president and co-founder of The Group1LCC, a business consulting firm he started in 2000, which advises clients on finance, organizational structure and operations as well as creates and executes marketing plans and organizes and staff’s marketing departments.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
