News Broadcasting
Palki Sharma leaves Firstpost: Reports
NEW DELHI: According to media reports, senior journalist Palki Sharma has stepped down from her role as managing editor of Firstpost and is set to launch her own independent venture.
During her impactful tenure at Network18, Sharma was the primary architect behind Firstpost’s transformation into a global video news powerhouse. Her most notable achievement was the launch of the flagship show, Vantage with Palki Sharma, which became a digital phenomenon, driving the platform to reach 9.2 million YouTube subscribers by early 2026.
Under her leadership, the platform achieved a historic milestone of over 2 billion views in 2025, successfully repositioning the brand to offer a “uniquely Indian lens” on international affairs for a massive global audience.
According to the same reports, Firstpost has also appointed Binoy Prabhakar as its chief content officer. Prabhakar brings over 25 years of editorial experience, having previously worked with media organisations such as Hindustan Times, The Economic Times, The Indian Express, Moneycontrol, and CNBCTV18.com. He will be responsible for guiding Firstpost’s editorial direction as the brand moves into its next phase of growth.
As Firstpost turns the page, the moves signal transition, not disruption. While Palki Sharma charts an independent path after reshaping the platform’s global voice, Binoy Prabhakar steps in to steer its next chapter with seasoned editorial leadership.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
