DTH
Pak DTH licence bidding stayed
MUMBAI: The Lahore High Court reportedly stayed the DTH licence bidding process till a decision on petitions challenging PEMRA rules governing licences is taken.
A bench headed by Justice Ayesha A. Malik issued the order suspending the DTH (direct-to-home) licence bidding process scheduled for Wednesday, Dawn reported.
The decision was taken on similar applications filed by the Independent Newspaper Corporation and others.
The bench had already heard the main case against the Pakistan Electronic Media Regulatory Authority (PEMRA) rules on DTH service licences and reserved its judgement.
Some media companies had questioned the rules terming them discriminatory. They accused PEMRA of not allowing local broadcasters to participate in the bidding. PEMRA had opposed the petitions arguing that a broadcaster could not be a distributor of its own content. It would be a conflict of interests, PEMRA stated.
Cable operators strike off
The Cable Operators Association on Tuesday called off its strike following discussion with the minister of state for information Marriyum Aurangzeb and the Pakistan Broadcasters Association.
COA president Khalid Arain said the government had assured them that their concern over DTH licences the issue would be addressed.
PBA supports cable operators
Pakistan Broadcasters Association (PBA) chairman Mian Amir Mehmood has said that a joint committee would negotiate the terms regarding DTH with the government. He said that DTH was unfair to the cable industry and the Pakistani channels.
If the reservations of Pakistani channels and the cable industry were not resolved, it was also decided in the meeting, the PBA members will not allow PEMRA to telecast its channels on the DTH. The PBA has also assured the cable operators of its support in case of retaliation by PEMRA, the News reported.
Cable channels subsequently reopened throughout Pakistan.
Also read
Cable TV suspended in parts of Pakistan; Senate okays DTH plan
PEMRA announces DTH licence bidders; Indian DTH eviction to continue
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
