iWorld
Painting a reel-istic canvas With a ‘Gadar’ marketing strategy
Mumbai: In an ingenious collaboration, Zee Studios and White Rivers Media created a trailblazing promotional campaign for Gadar 2, combining the magic of ‘Reel Wala Trailer’ with the charm of an artistic mural. These two initiatives celebrated the iconic legacy of the film while embracing cutting-edge marketing strategies.
Reel-ing in audiences: An industry-first trailer launch
Zee Studios and White Rivers Media, in partnership with Meta, unveiled a #ReelWalaTrailer that pushed the envelope of marketing strategies. It was the first-ever movie trailer launched in an Instagram reel format.
“We created an experience for our audiences, and I was incredibly happy with it. I was eager to see how our fans would react to this. This collaboration was truly a memorable one,” stated Bollywood super star Sunny Deol, following an Instagram Live interaction at Meta’s Mumbai headquarters.
“Considering the way young people are creating and consuming Reels, and the way it sparks cultural trends, a movie trailer built for Reels is an exciting proposition. Congrats to Zee Studios for setting this precedent and we’re glad to have partnered with them for it.” added, Paras Sharma, Director and Head of Content and Community Partnerships, Facebook India (Meta).
Unveiling an iconic character mural
Concurrently, a captivating mural paying homage to the legendary character ‘Tara Singh’ (played by Sunny Deol) was unveiled near Mumbai’s Andheri East Flyover. Famous artists Siddhesh and Akil collaborated to create this mesmerizing artwork, beautifully capturing Tara Singh’s spirit.
White Rivers Media CEO & co-founder Shrenik Gandhi remarked, “Art holds the power to convey emotions and stories, and this mural is a prime example of the same! Marketing the sequel of one of the most iconic movies with Zee Studios was an innovative experience.”
An Everlasting Imprint
Neeraj Joshi, Marketing Head of Zee Studios, emphasized, “With Meta’s unique offering and our partner White Rivers Media, we tried to craft a unique cinematic journey for our audiences with a pinch of nostalgia. I am overwhelmed to see the love our marketing efforts have received.”
Gadar 2’s innovative marketing strategies not only pay tribute to its iconic characters but also captivates audiences through creative approaches. The film, starring Sunny Deol, Ameesha Patel, and Utkarsh Sharma, directed by Anil Sharma, has grossed 135+ crores over the weekend, delighting audiences and film critics alike.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
