Hindi
Ormax Media to support economy films with new tool
MUMBAI: The media research and consulting firm Ormax Media has launched a new product, Movie Genie, designed to support filmmakers working outside the studio system and without the top superstars.
The product will provide customised consumer knowledge and strategic inputs to “economy films”, defined as films that are made at modest budgets and don‘t have a big star to ensure a good opening at the box office, the company said.
Explaining the idea behind Movie Genie, Ormax Media CEO Shailesh Kapoor said, “Over the last few years, the gap between big budget and medium to small budget films has grown progressively wider. More than 55 per cent of films produced in the last three years were economy films. However, their contribution to the box office was only five per cent. We want such filmmakers to produce more films, but that is possible only if they can make profitable films. Movie Genie is a strategy and marketing solutions product designed to guide and support such filmmakers in their filmmaking journey.”
Movie Genie will involve four stages. In the first stage, Ormax Media will work with the filmmakers to define the marketing strategy of the film. In the second stage, relevant elements of the film‘s content and communication will be tested with the consumer.
In the third stage, the box office planning for the film will be done, to set the revenue targets for the film. In the final stage, the film‘s live campaign will be tracked to ensure that the targets are met. Ormax‘s film industry experience will be used across these four stages.
Kapoor added, “Movie Genie is designed to be a very efficient, high-ROI product. By spending only about one per cent of their film‘s total production and marketing budget on Movie Genie, economy filmmakers can get a revenue upside of up to 30 per cent. Every good film deserves to earn money, irrespective of its starcast or scale. Movie Genie is our initiative to make this happen in a way that‘s affordable to the makers of such films.”
Hindi
Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release
Jio Studios re-releases blockbuster across 500 screens globally before sequel
MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.
Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.
The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.
For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.
While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.
In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.
The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.
These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.
The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.
Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.
Jio Studios presents a B62 Studios production, an Aditya Dhar film.
The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.
The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.
