News Broadcasting
Orange, Endemol bring ringtone chart to UK telly
MUMBAI: Orange and Endemol are teaming up to produce a network ITV series called Orange Playlist, according to reports appearing in a section of the European media.
Orange has struck a deal with ITV1 and the production company behind Big Brother, Endemol, to screen the music chart of mobile ringtones. The weekly show – Orange Playlist – will be paid for in part by the France Telecom-parented mobile operator and would be coming to UK TV screens from the end of next month.
The show will air in a late-night slot from 23 September and is scheduled to run for six months. Each episode will feature an interview with a celebrity on five songs they have chosen in five predefined categories: the past, the present, the future, a dedication and the celebrity’s all-time favourite track.
The relevant music videos will be played around their choices and the format will also include a run-down of the top fives in the singles, download and ringtones charts.
The show aims at a younger audience and viewers will be encouraged to send texts and picture messages to the programme with the best appearing on screen.
The Orange Playlist isn’t the first attempt to capitalise on music’s success – ringtone sales now beat CD single sales – in new media formats. Virgin and Napster announced last week they would be offering an online music chart, to hit the market just days before the Beeb’s own download offering.
The emergence of new ringtone and music download charts confirms the rising importance of these media, which are growing rapidly at the expense of CD sales.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
