News Broadcasting
Optimystix to outsource formats at Mipcom this year
MUMBAI: Format specialist Optimystix plans to go a step further this year by selling its indigenously developed format to production houses in France and US.
The production boutique hopes the deal will be finalised at Mipcom this year.
Format shows are currently in vogue in the Indian television market, with every broadcaster having one or more reality format shows running.
Optimystix co-founder Sanjiv Sharma says, “We were the first production house in India to buy international formats and market them to Indian broadcasters. But this year at Mipcom, we will not only buy formats but also outsource indigenously developed formats to production houses in France and USA.”
“There are six ideas that our creative team is working on and by March end next year, we will have eight international properties in our kitty,” adds Sharma.
Optimystix was the first production company in India to tie up with two international format owners to exclusively market their formats in India. Both tie-ups were announced at Mipcom in October 2005.
One was Zodiak Television, which is a leading international TV-format distributor based in Copenhagen, Denmark.
Kam Ya Zyaada, which launched on Zee Television on 12 December 2005, was based on a format owned by Zodiak TV, and adapted for India by Optimystix.
Optimystix will once again be adapting a “Zodiak Format” (Stars on the Stage), which will be launched on Star early next year. “In this show, a trained singer would train a celebrity. For instance, Sunidhi Chauhan will train Ronit Roy and both of them will perform together. The pair will be judged according to its format. Besides this particular format, two other formats will be locked quickly,” informs Sharma.
The other format owner was Sparks network. But as Sanjiv puts forward. “With Sparks’s network, it was not a tie-up. Rather it was getting on board with 12 independent producers from Europe and one from South America. Optimystix, was the only Asian company in its network.”
Some of the formats Optimystix has adapted for the Indian market include Khul Ja Sim Sim (Let’s make a deal) on Star Plus, Kismey Kitnaa Hai Dam (Night fever) on Star Plus, Indian Idol (Pop Idol) on Sony, Dum Dum Dum on Nick and Bum Bum Bum Gir Pade Hum on Pogo.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
